Content Strategist

TheXMedia produces short-form Instagram and Facebook Reels for service businesses across Canada, including real estate, immigration law, business lending, insurance, and auto services, including recognizable names like Hub Burrito and Mr. Singh's Pizza, mostly serving South Asian communities. We run 50+ active client accounts. Every script follows a tested structure: Hook, Problem/Story, Value/Pivot, CTA.|The roleWe're hiring a Content Strategist to own the client relationship and content pipeline from brief to final script—a strategy-first, client-facing role between our clients and our creative output. You'll manage accounts, build content calendars, lead ideation, and review scripts before they go live.Client managementDay-to-day point of contact for assigned clientsRun onboarding calls, weekly check-ins, and content review sessionsPull stories, expertise, and opinions out of clients that turn into viral contentManage feedback cycles and approvalsContent schedulingBuild and maintain monthly content calendars per clientCoordinate with the production team so scripts get delivered and reviewed on timeKeep clients and internal teams aligned on deadlinesIdeationResearch each client's industry, audience, and competitorsGenerate fresh ideas weekly, rooted in psychology and positioning, not trendsKnow what resonates with South Asian diaspora audiences across verticals like real estate, loans, and immigrationScript reviewReview scripts against client brand voice and platform best practicesGive precise, actionable feedback — not vague notesCheck every script follows the Hook → Problem/Story → Value/Pivot → CTA structureCatch weak hooks, generic setups, and off-brand language before clients see themYou're a fit if:You have 1–2+ years at a content agency, with a creator, or running your own personal brandYou've written or reviewed talking-head or informative video scriptsYou know why content stops the scroll, not just what looks goodYou can manage client relationships independentlyYour written and spoken English is strong and professionalYou understand South Asian communities or diaspora audiences (a plus, not required)You want one long-term company to grow with, not a rotation of freelance clientsWho this isn't for: freelancers, part-time help, editors or production staff, trend-chasers without a strategy behind it, or anyone juggling multiple agencies at once.Why TheXMediaWork on content that moves real numbers for real businessesLearn the system behind 50+ active client accountsDirect mentorship from founders Dhruval Ramani and Kaumil GajeraA clear path to Senior Strategist or Team Lead as we scaleA tight, fast-moving team that picks quality over volumeLanguages required: Gujarati, Hindi, EnglishHow to apply: send your background plus any scripts, content calendars, or client work you've done to hr@thexmedia.com, subject line "Content Strategist Application."