Content Strategist

Company Description Defero is a full-surround, integrated marketing agency built for agility and partnership in the digital age. The team focuses on delivering results-oriented marketing and communication strategies that drive measurable success for clients. Over more than 12 years, Defero has developed holistic marketing and brand strategies, user-centric web experiences, and execution services for well-known brands such as Combat, Right Guard, Sun Devil Auto, Dial, Phoenix Children’s Hospital, and others. Candidates joining Defero will work in a collaborative environment that values strategic thinking, creativity, and accountability for client outcomes.Role Description The Content Strategist is a full-time, on-site role based in Phoenix, AZ. This role is responsible for planning and guiding content across channels, including defining content themes, messaging frameworks, and editorial calendars aligned with client goals and brand positioning. Day-to-day tasks include conducting audience and competitive research, collaborating with account, creative, and digital teams, and setting content guidelines and workflows to ensure consistency and quality. The Content Strategist will oversee content performance metrics, provide insights and recommendations, and support content development for web, social, email, and other platforms. This role requires regular client communication to present strategies, explain results, and refine content approaches based on data and feedback.Qualifications Ability to develop and oversee content strategy, including Content Strategy and Content Development skills.Experience with Content Management processes, tools, and governance.Strong Web Content Writing and Writing skills for digital channels.Proven experience in integrated or digital marketing environments and familiarity with analytics tools (e.g., Google Analytics, social platform insights).Excellent communication, presentation, and collaboration skills, with the ability to work effectively with cross-functional teams and clients.Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.Experience in agency settings or with multiple brands across industries is preferred.