Content Strategist

Role Title: Content StrategistExperience Required: 4 Years (Core Agency Background Required)Annual CTC: ₹8.0 – 9.0 LPAWork Location: Lower Parel, Mumbai (On-Site Only, Mon–Fri)Joining Timeline: Immediate Joiner PreferredRole OverviewWe are seeking an experienced, proactive, and creative Content Strategist with 4 years of agency experience to join our core team at Blue Ocean IMC.This is a dynamic, client-facing role that bridges high-level content planning, client servicing, and hands-on execution. You will be responsible for defining brand communication frameworks, leading client strategy discussions, managing editorial pipelines, and directing on-site video/photo shoots for our portfolio across lifestyle, wellness, tech, and corporate sectors.If you thrive in a fast-paced agency setup, excel at building strong client relationships, and feel completely at home managing on-ground content production, we would love to connect.Key Responsibilities1. Content Strategy & Narrative BuildingDevelop end-to-end multi-channel content strategies, brand positioning guidelines, and campaign communication frameworks.Conceptualise and manage comprehensive editorial calendars across social media platforms (Instagram, LinkedIn, YouTube, Newsletters, Web).Translate client business goals into compelling digital narratives, thought leadership angles, and strategic creative campaigns.Monitor industry trends and leverage performance metrics to refine content directions continuously.2. Client Servicing & Account OwnershipServe as the primary, trusted point of contact for key client accounts, leading day-to-day communication and strategic presentations.Lead client meetings, pitch ideas confidentially, address feedback constructively, and ensure brand continuity across all deliverables.Manage client expectations, timelines, and turnarounds with composure and clear, professional communication.3. On-Site Shoot Planning & ExecutionConceptualise, script, and plan visual content assets for brand shoots, campaigns, and product launches.Lead on-ground execution for photo and video shoots at client locations, directing creative crews, talent, and production teams.Ensure real-time problem-solving on-site while maintaining high visual and technical standards in line with the brand brief.4. Cross-Functional Operations & ExecutionOversee and mentor junior writers and creative designers, maintaining strict quality control and editorial excellence.Coordinate with internal digital, PR, and performance marketing teams to align content initiatives with broader MarCom goals.Maintain rigorous operational discipline to meet client deadlines and manage quick turnarounds when needed.Candidate Profile & Key RequirementsExperience: Minimum 4 years of solid experience in a digital or integrated marketing agency in a content strategy or combined account management/content role.On-Site Experience: Proven comfort and hands-on capability in directing visual shoots, video production, and real-time shoot logistics.Client Handling: Exceptional client-servicing acumen with experience managing senior brand custodians and business owners.Strategic Capability: Ability to move seamlessly between big-picture strategic thinking and micro-level editorial execution.Availability: Immediate joiners (or candidates with a maximum 15-day notice period) are strongly preferred.

Location: Must be willing to work strictly on-site from our Lower Parel office (Monday through Friday).What We OfferAn opportunity to drive strategy for prominent national and international brands across diverse industries.A collaborative, growth-focused agency culture where ownership and strategic initiatives are recognised and rewarded.Direct working exposure with agency directors, brand founders, and industry leaders.How To ApplyInterested candidates can send their updated resume, agency portfolio, and writing/shoot samples to hello@blueoceanimc.com with the subject line: "Content Strategist Application”.