Content Strategist – Social Media

About Robot24.comRobot24.com is the global news platform dedicated exclusively to robotics news.We don’t report robotics from a desk. We go directly to the source.Our own global field teams film and report from manufacturers, companies and locations where robots are being developed, tested and deployed, as well as major robotics events around the world. Our ambition is to build the world’s leading media brand for robotics.The RoleWe are looking for a Content Strategist – Social Media who will determine what Robot24.com should be filming and creating for social media — and why.You will be responsible for three core areas:Content Strategy · Trend & Attention Strategy · Performance StrategyThis is not a posting or community management position.Your responsibility is to understand what audiences want to watch, where global attention is moving and what our teams should be filming next.Content StrategyYou will shape and continuously optimize our social content strategy within the existing Robot24 brand direction.You will:Define and optimize our content pillars, formats and content mixDetermine which topics and formats we should prioritizeDecide which robotics stories should become social content — and which should notIdentify what our global field teams should be filmingTurn broad topics into specific, executable content directionsDevelop recurring formats and scalable content franchisesIdentify how individual filming opportunities can generate multiple pieces of strong contentDevelop platform-specific strategies across Instagram, TikTok, YouTube and XEnsure our content appeals beyond a purely technical robotics audienceTrend & Attention StrategyYou need to know where attention is now — and where it is going next.You will continuously monitor global trends, social platforms, major events, sport, entertainment, business and emerging conversations to identify opportunities relevant to Robot24.If a major global event is happening, we should already know how robotics can become part of that conversation.If the World Cup is approaching, for example, you should be thinking about football-playing robots, Human vs. Robot concepts, robotic goalkeepers and relevant filming opportunities before the tournament starts.You will:Identify emerging trends before they become saturatedTrack major upcoming global events and attention momentsUnderstand what audiences are watching, searching for, sharing and discussingTranslate mainstream trends into relevant robotics content opportunitiesDistinguish between trends worth pursuing and noise worth ignoringPlan content around predictable attention peaks weeks or months in advanceReact quickly when unexpected opportunities emergePerformance StrategyYou will use performance data to continuously improve what we create.You will:Analyze content performance across Instagram, TikTok, YouTube and XUnderstand views, watch time, retention, shares, saves, engagement and follower conversionIdentify which topics, formats and content pillars consistently outperformUnderstand why content succeeds or failsDetermine what should be scaled, repeated, adapted or stoppedIdentify patterns across high-performing contentTranslate performance insights directly into future content decisionsWork closely with our Head of Growth to ensure content and growth strategy continuously inform each otherWho We Are Looking ForWe are looking for someone with proven experience in content strategy, social media strategy or digital media, ideally within a media company, publisher or fast-moving social-first environment.You should have:Strong experience across Instagram, TikTok, YouTube and XA deep understanding of social-first contentAn exceptional instinct for trends, audience attention and emerging topicsStrong analytical skills and an understanding of content performanceThe ability to combine creative instinct with dataA strong understanding of hooks, storytelling, retention and shareabilityThe ability to translate trends and ideas into concrete filming directionsThe ability to think weeks and months ahead while reacting quickly to what is happening todayExperience working in a fast-paced, high-output content environmentExperience within media, news, publishing or social-first content is highly preferred.What We Are NOT Looking ForWe are not looking for someone whose idea of content strategy is simply creating a monthly content calendar.We are not looking for a Community Manager.And we are not looking for someone who only reacts to trends after they are already everywhere.We need someone who understands attention, understands content and knows what we should create next.What Success Looks LikeOur field teams are filming the right content at the right time.Robot24 identifies major content opportunities early.Performance data influences what we film next.Winning formats are recognized and scaled quickly. Weak formats are stopped.And you are constantly answering three questions:What does our audience want to watch?Where is global attention moving?What should Robot24 film next?