Content Writer-Healthcare

Job SummaryThe Content Writer is responsible for executing high-quality, audience-centric content across INDEX Conferences & Exhibitions’ event portfolio. The role focuses on producing and adapting content that aligns with approved messaging frameworks and reflects the event lifecycle-ensuring content supports awareness, engagement, and registration objectives at different campaign phasesJob Roles & ResponsibilitiesDevelop, write, edit, and adapt content for social media, websites, email newsletters, flyers, and digital marketing assets. Ensure the content is clear, engaging, and aligned with approved messaging, tone of voice, and briefs.Plan and execute monthly content calendars and campaign plans. Ensure timely delivery of content aligned with event timelines and marketing priorities.Support website content updates, rewrites, and proofreading to ensure accuracy, consistency, and clarity. Assist with uploading and maintaining event-related content across digital platforms.Draft and format email newsletters and campaign communications in line with provided objectives and messaging. Ensure email content is audience-focused, benefit-driven, and aligned with campaign goals.Repurpose approved content across multiple formats and channels to maximize reach and consistency. Adapt messaging appropriately for different platforms while maintaining core positioning.Proofread all assigned content for grammar, tone, clarity, and brand alignment. Apply editorial guidelines consistently and flag content gaps or inconsistencies when identified.Collaborate with the marketing and creative teams to ensure smooth content execution across multiple projects. Implement feedback accurately and maintain content trackers, versions, and approvals.Key Qualifications and SkillsBachelor’s degree in communications, journalism, marketing, or a related field.A minimum of 2-3 years’ experience in content writing, copywriting, or communications, ideally within healthcare or B2B industries. Strong copywriting and editing skills with proven ability to adapt style across channels. (newsletters, social media posts, website content).Ability to collaborate with subject matter experts and translate complex topics into content that is compelling, easy to digest, and immediately engaging for the target audience.Ability to leverage latest AI Tools for research purposes.Excellent communication skills and the ability to collaborate with other departments.Ability to work both independently and collaboratively in a fast-paced environment.