Copywriter

Bilingual Copywriter - Arabic / English

Location: Dubai, UAEAgency: Global Creative & Social AgencyClient: Global Skincare BrandWe are working with a leading global agency who are looking for a talented Bilingual Copywriter to join their growing team in Dubai, working on a high-profile global skincare brand.This is an exciting opportunity for a Copywriter who is fluent in both Arabic and English and can create culturally relevant, engaging copy for a global brand across social, digital and integrated campaigns.The RoleAs a Bilingual Copywriter, you will be responsible for developing creative concepts and copy across Arabic and English, working closely with the wider creative, social and strategy teams.You will be responsible for:Developing creative copy and campaign concepts across Arabic and EnglishWriting social-first content for multiple platformsCreating copy for campaigns, digital, social, influencer and wider brand activityAdapting global brand campaigns and messaging for Arabic-speaking audiences across MENAEnsuring Arabic copy is culturally relevant, natural and engaging rather than simply translatedWorking closely with Art Directors, Designers, Social and Strategy teams to develop integrated creative ideasDeveloping campaign messaging, headlines, taglines, captions and other brand communicationsEnsuring all content is aligned with the brand's tone of voice and global guidelinesContributing to creative brainstorms and presenting ideas internally and to clientsStaying up to date with social, cultural and digital trends across the MENA regionThe Ideal CandidateWe are looking for a creatively strong Copywriter who can confidently work across both Arabic and English, ideally with agency experience and a background working on beauty, skincare, FMCG or consumer brands.You will ideally have:5+ years' experience as a Copywriter within an agency or creative environmentFluency in both written and spoken Arabic and English is essentialStrong Arabic copywriting skills, with the ability to write naturally for a MENA audienceExperience creating social-first and digital contentStrong understanding of cultural nuances across the UAE and wider MENA regionExperience working on global or regional brandsBeauty, skincare, fashion or FMCG experience is highly desirableA strong creative portfolio demonstrating campaign, social and digital workAbility to take a global brand idea and culturally adapt it for the regionStrong collaboration skills and the ability to work closely with creative and strategy teamsExcellent attention to detail and a strong understanding of tone of voiceThis is a great opportunity to join a global agency and work on a major international skincare brand, creating culturally relevant work across Arabic and English for audiences across the region.