Corporate Communications Manager

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.Position OverviewTo drive the local implementation of global corporate initiatives, craft compelling narratives that align with regional contexts, and safeguard brand reputation through strategic media relations and robust crisis management. This role serves as a key liaison between global headquarters and local teams, ensuring consistent messaging while championing purpose-led storytelling that strengthens brand equity and trust.Key Responsibilities1. Strategic Communications & Global AlignmentDrive the local implementation and narrative development for global corporate initiatives, ensuring messaging is culturally relevant and aligned with the regional context.Serve as a key liaison between global headquarters and local teams to ensure seamless alignment in messaging, campaign rollouts, and strategic priorities.Champion purpose-led storytelling that connects business actions with societal impact, strengthening stakeholder trust and long-term brand equity.2. Content Creation & Internal/External EngagementCraft high-quality internal and external corporate communication materials, including executive speeches, CSR summaries, press releases, and newsletters, that reflect brand values and long-term vision.Develop engaging content that translates complex corporate strategies into accessible and impactful narratives for diverse audiences.3. Media Relations & Public VisibilityBuild and Maintain Relationships: Proactively establish, nurture, and maintain strong relationships with key media outlets, journalists, and industry influencers to secure positive coverage and enhance public visibility.Manage Media Opportunities: Oversee press releases, media interviews, and exclusive coverage opportunities, ensuring consistent and strategic brand representation.Monitor & Analyze: Track media clippings, industry trends, and public sentiment; provide actionable insights and rapid response support to protect and enhance brand reputation.4. Crisis Management & Reputation ProtectionPreparation & Prevention: Develop and regularly update crisis communication protocols, playbooks, and holding statements to ensure readiness for potential reputational risks.Response & Coordination: Lead the communication response during crisis situations, coordinating closely with legal, HR, and senior leadership to deliver timely, accurate, and empathetic messaging.Post-Crisis Review: Conduct post-crisis analysis to evaluate the effectiveness of communication strategies, identify lessons learned, and refine future crisis management frameworks.What We’re Looking For:7 years of experience in corporate communications, public relations, or related fields.Proven experience in crisis management and media relations within the fashion, beauty, or retail industries.Excellent written and verbal communication skills in both English and Chinese.Strong strategic thinking abilities with a keen understanding of the local media landscape and digital trends.Ability to work cross-functionally and manage stakeholders at all levels.Here, you will find:Community, in which authenticity is embraced, and the strength of our differences fuels our collective spiritCulture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and leadWork that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a differenceJoin us and belong to something beautiful!