Corporate Marketing Director - Entertainment Assets

LHH Middle East is partnering with a leading regional entertainment group on the appointment of a Corporate Marketing Director, overseeing a diverse portfolio of high-profile entertainment assets. The role will lead the group’s marketing strategy across B2C and B2B segments, with a focus on audience engagement, brand positioning, digital, advertising, media relations, and commercial performance.The position requires a creative, integrated, and commercially driven approach to communications, elevating brand positioning while supporting long-term brand growth. The Director will be accountable for delivering high-impact campaigns that contribute to revenue growth, profitability, and market reach, while leading and aligning a team of asset-level Marketing Managers to ensure consistency and excellence across the portfolio.Key ResponsibilitiesLead the marketing strategy and brand management across the group’s entertainment portfolio, ensuring consistency and strong market positioning.Develop and execute integrated B2C and B2B campaigns across digital, social media, OOH, PR, events, and traditional media.Manage external agencies and strategic partners, overseeing creative development and campaign delivery.Drive digital marketing performance, including SEO, social media, CRM, analytics, and website conversion.Develop initiatives that drive attendance, revenue, and guest engagement, working closely with Sales, Revenue Management, F&B, Operations, and Guest Services.Lead and develop a high-performing marketing team, fostering collaboration, creativity, and accountability.Ideal Profile15+ years of relevant marketing experience, ideally within theme parks, hospitality, travel, tourism, retail, leisure, or entertainment.Strong track record in integrated marketing, brand management, media, advertising, PR, and events.Strong experience managing agencies, media partners, and external stakeholders.Strong knowledge of digital marketing, data analytics, CRM, web/app platforms, and social media.Proven people leadership and cross-functional collaboration skills.Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.About LHHHeadquartered in Zurich, Switzerland, LHH is a global Executive Search and talent solutions partner with more than 25 years of experience. Operating across 60 countries with over 12,000 professionals. We combine global scale with deep local expertise to help organizations build leadership capability and navigate the evolving talent landscape.