Corporate Marketing Specialist

Department: Marketing & Corporate CommunicationsSalary: AED 6,000 - 7,000Relevant experience in marketing, corporate communications, PR, or brand management.Key ResponsibilitiesA.

Marketing Planning & StrategyDevelop and maintain an annual marketing calendar aligned with the Group’s corporate objectives.Proactively identify and propose marketing campaigns, brand-building initiatives, and corporate visibility opportunities.Plan and coordinate marketing activities across the Group’s businesses and subsidiaries.Prepare monthly marketing plans, briefs, and progress reports for management review.Monitor marketing activities and evaluate their effectiveness against planned objectives.B. Corporate Communications & Public RelationsCoordinate with the Group’s businesses to identify achievements, milestones, new developments, and business updates for corporate communications.Develop and coordinate corporate announcements, business updates, and brand communication materials.Identify relevant media platforms, industry publications, conferences, awards, and speaking opportunities for senior leadership.Support PR initiatives to strengthen the Group’s reputation, corporate positioning, and industry presence.Coordinate with external PR agencies, media representatives, and other relevant stakeholders.C. Social Media & Digital MarketingOversee and coordinate the Group’s Instagram and LinkedIn activities.Plan social media calendars and coordinate content creation, approvals, and publishing schedules.Independently manage basic social media updates and corporate posts when required.Coordinate with external agencies, designers, and content creators to ensure consistent brand communication.Monitor social media engagement, content performance, and audience growth, and recommend improvements.D. Agency & Campaign CoordinationPrepare monthly marketing briefs and communicate campaign requirements to external agencies.Coordinate agency deliverables, timelines, content approvals, and campaign execution.Ensure marketing materials follow the Group’s brand guidelines and corporate communication standards.Track campaign progress, maintain records of marketing activities, and follow up on pending deliverables.Identify opportunities to improve marketing efficiency, brand visibility, and campaign performance.E. Reporting & Management SupportPrepare monthly marketing activity reports and updates for management.Maintain a record of marketing campaigns, PR activities, media coverage, events, and awards.Research industry trends, competitor activities, and relevant corporate marketing opportunities.Support management with marketing proposals, presentations, and corporate branding initiatives.3. Qualifications & RequirementsBachelor’s degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.3–5 years of relevant experience in marketing, corporate communications, PR, or brand management.Strong understanding of Instagram, LinkedIn, and social media marketing.Experience in marketing planning, content coordination, campaign management, and agency coordination.Excellent written and verbal communication skills in English.Strong organizational, planning, coordination, and interpersonal skills.Ability to prepare professional marketing briefs, reports, presentations, and corporate communications.Proactive, resourceful, detail-oriented, and capable of working independently.Ability to manage multiple priorities and coordinate effectively with different businesses and external stakeholders.Knowledge of corporate branding, media relations, and PR activities is an advantage.Arabic language proficiency is an added advantage.