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Corporate Partnerships – Business Development Executive

Sova Health · Gurugram, Haryana, India

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Experience: 2–5 yearsFunction: Corporate Partnerships / B2B SalesReporting to: Corporate Partnerships Manager / Head of PartnershipsAbout Sova HealthSova Health is a precision health and personalised nutrition company focused on helping individuals and organisations take a proactive approach to health.We combine health assessments, gut-health interventions, personalised nutrition and supplementation to help people understand their health better and take actionable steps towards improving it.We are building our Corporate Preventive Health business, partnering with organisations to make preventive health accessible to their employees through engaging, measurable and personalised health programmes.About The RoleWe are looking for a high-energy, tech-savvy Business Development professional to help build Sova Health's Corporate Partnerships channel.Your primary responsibility will be to identify the right organisations and decision-makers, initiate conversations, generate qualified meetings and help convert corporates into Sova's Gut Health & Preventive Health Programmes.This is an individual contributor role with significant ownership.You will be expected to independently build prospect databases, identify the right stakeholders, run highly personalised outbound campaigns and create a consistent pipeline of corporate opportunities.You will work closely with senior leadership, who will take the lead on important meetings, negotiations and corporate activation.What You Will Do Build and Own the Corporate Prospecting EngineBuild a high-quality database of target organisations and decision-makers across:CHROsHR HeadsCPOsTotal Rewards / C&B HeadsEmployee Engagement / EX HeadsBusiness HeadsFounders / CXOsAdmin / Workplace / People teamsUse Tools Such AsApollo.ioLushaLinkedIn Sales NavigatorLinkedInGoogleAI-powered prospecting and research toolsYou will be expected to find the right company, identify the right stakeholder and understand the organisation before reaching out. Run AI-Enabled Outbound CampaignsBuild Highly Personalised Outbound Campaigns AcrossEmailLinkedInWhatsApp where appropriateOther relevant channelsUse AI Effectively ToResearch companies and stakeholdersIdentify relevant business triggersPersonalise messagingDraft emailsCreate follow-up sequencesGenerate account-specific talking pointsResearch the prospect before meetingsImprove response rates through experimentationThe expectation is not mass emailing.We want someone who can use technology and AI to achieve the productivity of a much larger sales team while maintaining high-quality, relevant communication. Generate Qualified Corporate MeetingsYour primary KPI will be qualified meetings generated with relevant corporate decision-makers.You WillProspectInitiate conversationsFollow up consistentlyQualify requirementsUnderstand employee wellness prioritiesIdentify potential programme fitSchedule meetings with Sova's senior teamMaintain the pipeline until the opportunity is closed/activatedYou should be comfortable hearing "no", "not interested", "send me details" and "call me later" and systematically converting these into future opportunities wherever relevant. Understand and Pitch Sova's Corporate PropositionYou will need to understand Sova's corporate programmes well enough to communicate the proposition to different stakeholders.The Core Employee Journey IncludesEmployee AwarenessWebinars / Seminars↓Employee EngagementGut health consultation↓Personalised InterventionGut health testing↓Personalised SolutionsCustom probiotics / supplementation↓NutritionPersonalised nutrition plans↓Continued EngagementFollow-ups / preventive health interventionsIn Addition, Sova's Corporate Proposition Can IncludeOGHI – Organisational Gut Health IndexAI-powered health assessmentsCorporate health assessmentsCXO / leadership health programmesEmployee wellness programmesYou will not be expected to be a medical expert, but you must be able to understand the proposition and communicate it clearly and responsibly. Create Account-Specific Presentations & ProposalsDifferent organisations will have different objectives.You May Need To Create Or CustomiseCorporate pitch decksEmployee programme presentationsWebinar proposalsSeminar proposalsOGHI presentationsCXO programme presentationsCommercial proposalsAccount-specific one-pagersYou should be comfortable using PowerPoint / Google Slides / Canva and AI tools to create professional presentations. Support Corporate ActivationOnce a corporate shows interest, you will work with the senior team and internal stakeholders to move the account towards activation.This Can IncludeCoordinating webinarsScheduling employee seminarsSharing employee communication materialCoordinating registrationManaging follow-upsTracking employee participationCoordinating testing / consultation journeysTracking corporate-level performanceIdentifying opportunities for expansionThe Objective Is Not Simply"Meeting booked."The Objective IsMeeting → Proposal → Pilot → Employee Activation → Revenue → Expansion Own CRM & Pipeline DisciplineAll activity should be accurately captured in Sova's CRM.You Will MaintainAccount informationContact informationDecision-maker mappingOutreach historyMeeting statusOpportunity stageNext actionProposal statusPilot statusRevenueFollow-up datesYou should be comfortable working with LeadSquared or similar CRM systems.What We're Looking ForMust-have2–5 years of experience in B2B sales / business development / corporate partnershipsStrong experience in outbound prospectingExperience selling to corporates / HR / senior stakeholdersExcellent written and verbal communicationStrong LinkedIn and email outreach skillsExperience with tools such as Apollo, Lusha, Sales Navigator or equivalentComfortable using AI tools to improve sales productivityStrong research and account-mapping skillsAbility to create professional presentationsStrong follow-up disciplineComfortable working independently with targetsGood to haveExperience InCorporate wellnessEmployee benefitsHR-techHealthcareInsuranceSaaSFintech B2BCorporate giftingLearning & developmentEmployee engagementWellness / health-techThe Person We WantWe're Looking For Someone Who IsExtremely curiousYou don't send the same email to 500 companies.You research the company, understand its context and identify why Sova should be relevant to that particular organisation.AI-nativeYou Actively Use AI To ImproveResearchProspectingPersonalisationEmail writingFollow-upsPresentationsAccount intelligenceOutcome-orientedYou Don't Measure Success By"I made 100 calls."You Measure It By"I generated 12 qualified meetings and moved 4 companies towards pilots."EntrepreneurialSova is building this channel.There isn't a 50-page playbook telling you exactly what to do.You should enjoy experimenting, measuring results and figuring out what works.Strong communicatorYou Should Be Comfortable Speaking WithHR ManagersCHROsFoundersCXOsBusiness Headsand adapting your communication accordingly.Skills: communication,sales navigator,sales,partnerships,health,corporate partnerships,lusha