Country Head of Marketing

About usWe are a leading premium and luxury lifestyle brand with a fast-growing e-commerce business and an established presence across the GCC and international markets. Our customers come to us for quality, design and an experience that feels special every time. Saudi Arabia is our most important market, and we are investing in it.The opportunityThis is a senior country leadership role with real ownership. You will lead marketing in Saudi Arabia end to end: the strategy, the plan, the budget and the team. You will take a strong global brand platform and make it relevant to Saudi customers, raise the brand's premium position in the Kingdom, and drive the next phase of faster, more efficient growth.What you will doStrategy and planningBuild the annual KSA marketing plan in line with the global plan and the company's growth targetsDeliver the global 360 marketing plan in KSA across always-on activity and key seasonal momentsDefine the local calendar and the cultural moments that matter most to Saudi customersReview performance every week and act quickly on gapsBrand and awarenessGrow brand awareness and consideration in KSA, with a clear focus on the premium segmentLocalise global campaigns and brand platforms while protecting brand consistencyDirect the influencer and creator programme across Snapchat, TikTok and InstagramMake sure all creative works in Arabic first, with the right tone, dialect and cultural referencesPartnerships and activationOwn local partnerships, sponsorships and offline activations, from business case to post-campaign reviewSet clear KPIs for every partnership and measure the resultBudget and governanceOwn the KSA marketing budget and manage it against plan every monthWrite and approve campaign briefs with clear objectives, KPIs, timelines and ownersMake sure all advertising and influencer work meets Saudi regulationsTeam leadershipLead, hire and develop the KSA marketing team, with clear goals and regular feedbackBuild succession for every critical roleManage external agencies and hold them to quality and timelinesWhat success looks likeStronger brand awareness and consideration in KSA, especially in the premium segmentGrowth in qualified traffic and new customers from marketing channelsCampaigns delivered on time, on brief and on budgetPartnerships that deliver a measured returnA stable, capable team with strong retentionWhat you bring10+ years in marketing, including at least 4 years leading marketing for a market or brand in KSABackground in consumer e-commerce, premium retail, luxury, beauty, fashion, lifestyle or hospitalityProven experience building a premium or luxury brand position in the GulfStrong working knowledge of social media and influencer marketingComfortable with data, dashboards and attributionDeep knowledge of Saudi customers, media and culture, and of KSA advertising and influencer regulationsExperience building and leading a team of at least 5 people and managing agenciesOwnership of a marketing budget, including reporting on itFluent Arabic and English, written and spokenBachelor's degree in Marketing, Business or a related field. Master's degree an advantageWho you areHands-on and senior at once: you set direction and check the detailData-led: you make decisions from numbers and act on them fastClear on accountability and open about risks, with options readyA leader who brings empathy to the teamWhy join usYou will lead marketing in our most important market, with a strong global brand behind you, a team to shape and the room to make a visible impact in the Kingdom. If you want to build a premium brand that Saudi customers recognize and choose, we would like to meet you.