Country Manager

Job Summary:We are seeking a dynamic and visionary Country Manager – KSA to lead, scale, and establish our business in Saudi Arabia. This role demands a balance of strategic foresight and operational execution, with the entrepreneurial drive to build a high-growth FMCG brand in a competitive market. The Country Manager will hold full accountability for market entry, brand development, commercial success, regulatory compliance, and team leadership ensuring the company becomes a trusted household name in Saudi Arabia. Key ResponsibilitiesStrategy & Market DevelopmentBuild and execute a Saudi market entry and growth strategy aligned with global business objectives.Identify opportunities, assess competition, and design differentiated go-to-market approaches.Localize product portfolio, pricing, and promotions to align with Saudi consumer preferences and evolving market dynamics.Commercial & P&L OwnershipOwn full P&L accountability for Saudi operations.Set and achieve revenue, profitability, and market share targets.Optimize pricing, trade investments, and promotional spend to drive profitable growth.Brand Building & MarketingDrive brand awareness and strengthen consumer engagement across traditional and digital channels.Lead local marketing campaigns, in-store activations, and partnerships to build brand equity.Ensure brand communication respects Saudi culture and consumer sentiment.Digital & E-commerceExpand presence across e-commerce platforms, online grocery, and quick-commerce channels.Develop omni-channel strategies that integrate retail, wholesale, and digital sales.Use data analytics to track consumer behavior and optimize channel performance.Operations, Supply Chain & QualityEstablish and manage end-to-end operations including inbound, warehousing, logistics, and last-mile delivery.Ensure uncompromising product quality, food safety, and adherence to global standards.Drive efficiency, scalability, and resilience across the supply chain.Innovation & Product DevelopmentWork with R&D / NPD team to introduce and adapt products tailored to Saudi consumer needs, taste profiles, and packaging preferences.Monitor food trends and consumer insights to guide product innovation.Team Leadership & Talent DevelopmentRecruit, develop, and inspire a high-performing team across sales, marketing, operations, and support functions.Foster a values-driven, inclusive, and performance-oriented culture.Build succession pipelines and leadership capabilities for long-term sustainability.Stakeholder, Regulatory & Government RelationsBuild strong partnerships with distributors, modern trade retailers, traditional trade, and food service partners.Manage relationships with regulators, government bodies, and industry associations.Ensure compliance with Saudi laws, food safety regulations, and business licensing requirements.Risk, Governance & SustainabilityProactively identify and mitigate business, operational, financial, and reputational risks.Ensure robust governance, ethical practices, and internal controls.Drive sustainability initiatives aligned with company values and Saudi ESG priorities (e.g., packaging, waste reduction).Cross-Border Coordination & ReportingCollaborate closely with regional and global teams for alignment on supply, finance, brand strategy, and reporting.Provide transparent, timely business performance updates to global leadership. Key RequirementsEducation: Master’s degree in Business, Marketing, or related field preferred.Experience: 15+ years in FMCG/food manufacturing, with minimum 5 years in Saudi Arabia.Proven track record of P&L leadership and scaling businesses in new markets.Strong understanding of Saudi consumer trends, retail & distribution landscape, and regulatory environment.Demonstrated success in brand building, route-to-market development, and e-commerce growth.Strong operational expertise: supply chain, logistics, compliance, and food safety.Exceptional leadership skills with experience in building teams from the ground up.Excellent relationship management, negotiation, and government liaison skills.English & Arabic fluency essential.