Country Manager-MENA

About CompanyClasico Brands International is a fast-growing FMCG company committed to building category-leading brands across the Middle East, Africa, and international markets. With a portfolio spanning Men's Grooming, Oral Care, and Home Care, we combine innovation, quality, and commercial excellence to deliver products that consumers trust.As we continue our expansion across the MENA region, we are seeking a dynamic commercial leader to drive business growth, strengthen strategic partnerships, and establish market leadership across multiple countries.We are looking for an experienced Country Manager – MENA to lead our regional commercial operations and accelerate profitable growth across key markets.This is a strategic leadership role with end-to-end ownership of the regional business. You will be responsible for driving revenue growth, managing profitability, expanding market presence, leading distributor and retail partnerships, and developing high-performing commercial teams.The successful candidate will combine strategic thinking with operational excellence, ensuring strong execution while building sustainable, long-term growth across the region.Key ResponsibilitiesCommercial Leadership & Business GrowthOwn the commercial performance and P&L across the MENA region. Develop and execute regional sales strategies aligned with overall business objectives. Deliver revenue, market share, profitability, and collection targets. Drive sustainable sales growth while protecting pricing and margin of integrity. Lead annual business planning, forecasting, budgeting, and demand planning. Identify new business opportunities and expansion strategies across existing and emerging markets. Market DevelopmentExpanding market penetration and geographic coverage. Developing effective route-to-market strategies. Identifying new channel opportunities. Driving successful product launches and category expansion. Lead business growth across key MENA markets includingChannel ManagementBuilding Joint Business Plans (JBPs) with strategic retail partners. Managing national and regional key accounts. Optimizing assortment, pricing, promotions, and trade investments. Driving category growth and retail execution. Drive commercial excellence across multiple sales channelsDistributor ManagementDevelop and manage strategic distributor partnerships across multiple countries. Establish clear commercial KPIs and governance frameworks. Conduct regular business reviews and performance evaluations. Negotiate commercial agreements and annual business plans. Monitor distributor profitability, inventory, service levels, and collections. Ensure consistent execution of company standards across all markets. Trade Marketing & Brand ExecutionExecute regional trade marketing strategies to drive sales and brand visibility. Lead successful product launches and promotional campaigns. Ensure excellence in merchandising, POS execution, and retail visibility. Monitor competitor activity, pricing trends, and consumer insights. Work closely with Marketing to strengthen brand presence across all markets. Operations & Commercial GovernancePartner with Supply Chain, Finance, and Demand Planning teams to ensure seamless operations. Drive forecast accuracy and inventory optimization. Ensure compliance with local regulatory and commercial requirements. Manage pricing integrity, credit control, and collection performance. Safeguard the business against pricing leakage and parallel imports. Leadership & Team DevelopmentLead and develop regional sales and commercial teams. Set clear KPIs, objectives, and performance expectations. Coach and mentor leaders to build a high-performance culture. Foster collaboration, accountability, and execution of excellence across markets. Build organizational capability to support long-term business growth. Qualifications Bachelor's degree in business administration, Marketing, Commerce, or a related discipline. 12–18 years of progressive FMCG commercial leadership experience. Minimum 5 years of managing multi-country operations across the MENA region. Proven experience with full P&L ownership. Strong experience in distributor management across multiple markets Demonstrated success in Modern Trade, General Trade, and E-commerce channels. Proven track record of delivering profitable business growth. Why Join us?Own and shape the commercial strategy for the MENA region. Drive business growth across multiple international markets. Lead high-performing commercial teams with significant autonomy. Work alongside an entrepreneurial leadership team committed to innovation and excellence. Make a visible impact in a business where decisions are made quickly, and ownership is valued. If you are a commercially astute FMCG leader with a proven track record of driving profitable growth across the MENA region, we invite you to be part of our journey.