Country Manager - Vietnam

BettingJobs is working with a new service provider within the iGaming industry who are looking for a Country Manager – Vietnam to join their team based in Sri Lanka.Key Responsibilities:Develop and execute localised strategies to drive acquisition, engagement, and retention in the market.Conduct ongoing market, competitor, and regulatory research to inform local strategy.Collaborate with Product, Tech, Legal, and Compliance teams to ensure market fit and regulatory alignment.Lead and align Customer Support, Affiliate, and Marketing operations to meet player needs.Set KPIs, targets, and performance benchmarks; provide coaching, reviews, and team development.Ensure high-quality customer service, including handling escalated cases and improving support performance through data and feedback.Lead training and quality assurance initiatives for Customer Support.Manage affiliate strategy in Vietnam, including partner recruitment, performance optimisation, ROI, and compliance.Plan and execute localised marketing campaigns, promotions, content, and social media initiatives.Track campaign and operational performance, applying data-driven optimisations.Ensure full compliance with laws in Vietnam and relevant international regulations.Monitor business KPIs, prepare reports, and deliver strategic insights to senior management.Recruit, train, and mentor teams while fostering a high-performance, collaborative culture.Requirements:Bachelor’s degree in Business, Marketing, Management, or a related field.5+ years’ experience in iGaming/online casino.Proven experience managing cross-functional teams (Customer Support, Marketing, Affiliate).From Vietnam with excellent English communication skills.Strong knowledge of player behaviour, iGaming regulations, and digital marketing.Excellent leadership, analytical, and organisational skills.Willingness to relocate to Colombo, Sri Lanka.