Creative Design Manager- Beauty

1. Role PurposeThe Creative Lead – Brand & Campaign is responsible for translating brand strategy and commercial objectives into scalable, premium creative direction.This role focuses on strategic thinking, system-based execution, and creative governance — not just aesthetics. It ensures creative consistency, feasibility, and quality across campaigns and markets.2. Key ResponsibilitiesA. Strategic Creative ThinkingTranslate brand positioning into clear creative direction.Connect campaigns to long-term brand narrative.Develop ideas aligned with business objectives.Think beyond one-off campaigns toward sustainable brand building.B. Systems & Scalability MindsetDesign campaigns that adapt across channels and markets.Develop templates, guidelines, and adaptation logic.Ensure creative consistency across platforms.Reduce fragmentation and creative chaos.C. Executability & Practical JudgmentDevelop production-aware and cost-conscious concepts.Balance creative ambition with operational feasibility.Collaborate with production and suppliers early in development.Avoid unrealistic or inefficient creative executions.D. Creative Concept & Visual QualityBuild strong campaign concepts and premium visual worlds.Develop structured mood boards with clear narrative logic.Ensure strong visual hierarchy and storytelling.Maintain high standards of aesthetic judgment.E. Creative Governance & Quality ControlReview creative outputs objectively.Provide structured, actionable feedback.Ensure final executions match approved direction.Maintain professionalism without ego-driven decisions.F. Cross-Functional CollaborationWork closely with Marketing, Copy, Science, Production, and Factory teams.Align visuals with claims and product realities.Operate as part of an integrated system, not a silo.3. Qualifications & ExperienceBachelor’s degree in Design, Creative Direction, Marketing, or related field.7+ years of experience in brand or campaign creative roles.Strong portfolio demonstrating strategic thinking and scalable systems.Experience managing cross-functional creative workflows.