CREATIVE DIRECTOR & ONLINE PRESENCE MANAGER

We are a studio built on craft, relationships and an obsession with beauty. As we grow our online presence, we are looking for a creative mind — part storyteller, part photographer, part brand builder — who can shape how we're seen and felt online, not just document what we make.THE ROLEThis is not a "content creator" role. It's a creative leadership role. You will own the creative direction of everything that represents us online — the concept behind a campaign, the way a bouquet is lit and styled, the Reel that makes an event feel alive, the caption that stops someone mid-scroll — and you'll manage the online presence that brings it all together into one unmistakable, magnetic world.You'll work closely with the founders and florist team, embedded in the day-to-day rhythm of the studio, translating what happens here — the craft, the relationships, the beauty — into a digital presence that feels editorial, elevated and unmistakably us. You'll set the vision, not just execute someone else's.WHAT YOU WILL DOCreative Direction & Storytelling– Define and evolve our visual and narrative identity across every platform — mood, tone, aesthetic, story arcs– Develop concepts for campaigns, seasonal moments and product launches, from idea to final asset– Build moodboards, shot lists and creative briefs that bring a clear point of view to every shoot– Identify the stories worth telling — the ones that make people feel something, not just scroll pastPhotography & Visual Content– Plan and execute all product photography for bouquets, arrangements, gifting collections and seasonal campaigns– Shoot behind-the-scenes content: studio life, arrangement process, team moments and event setups– Style and compose shots that feel editorial and luxurious — never generic or overly commercial– Edit and retouch all imagery to a consistent, on-brand standard– Build and maintain a content library organised by season, product and occasionOnline Presence & Community Management– Own our Instagram and TikTok channels end-to-end: strategy, planning, posting and community management– Create and edit Reels and short-form video — trending formats applied with taste, never chasing trends for their own sake– Write captions that match our brand voice: warm, refined and knowledgeable without being stiff– Build and maintain a monthly content calendar in advance– Respond to DMs and comments in a timely, brand-consistent manner, building genuine community rather than just followers– Identify and propose influencer and gifting partnership opportunities– Track and report on key metrics: reach, engagement rate, follower growth and website referralsBrand & Campaign Support– Produce visual assets for email newsletters, the Shopify website and gifting catalogues– Collaborate with the team on seasonal campaigns — Valentine's, Mother's Day, Ramadan, New Year, etc.– Support event coverage: arrive early, capture the setup, document the atmosphere– Bring creative ideas to the table — you're a contributor to brand direction, not just an executor of itWHAT WE ARE LOOKING FOREssential– A strong portfolio proving both photography skill and creative direction — luxury, fashion, beauty, interiors, hospitality or similarly elevated categories– Proven experience managing a brand's Instagram (and ideally TikTok) with measurable growth — please share handles– A genuine eye for composition, light, colour and concept — real taste, not just technical skill– Proven ability to lead a creative vision from concept to finished, published content, independently– Proficiency with editing tools: Adobe Lightroom and Premiere Pro, or CapCut for mobile-first editing– Strong written English for captions, stories and DM responses, with a distinct, confident voice– Self-directed, organised and comfortable owning a content calendar without being chased– Thrives in a fast-paced studio environment where things change quicklyPreferred– Prior experience with a luxury, fashion or lifestyle brand, hotel, restaurant or retailer in the UAE or Europe– Familiarity with Shopify, Klaviyo or email marketing tools– Basic understanding of SEO and how social content supports search visibility– Arabic language skills are a bonus but not required– Experience with flat lay styling and product arrangement for photographyWHAT WE OFFER– Competitive salary based on experience and portfolio– True creative ownership — you will define and lead the visual and narrative identity of a growing luxury brand– A beautiful studio environment surrounded by flowers, craft and talented people– The opportunity to build something from the ground up: our online presence is a blank canvas, and you hold the pen– Exposure to high-profile clients, events and brand collaborations across Dubai– Annual leave and benefits per UAE Labour Law