Creative Director

Job Title: Creative Director, Marketing & Campaigns – Doll Brands

Location: Chatsworth, CAReports to: VP of Creative Marketing & Creative Shared ServicesLead the creative behind the world’s most iconic doll brands.L.O.L.

Surprise!™, Rainbow High™, Bratz®, Mirror Mi, MiniGlam. MGA Entertainment’s doll portfolio is legendary, and we’re looking for a Creative Director to shape how these brands look, feel, and show up in culture.You’ll lead campaign creative from concept through delivery across digital, social, broadcast, retail, and experiential, building brand worlds that kids and collectors fall in love with. If you have a distinctive creative point of view, a sharp eye for styling and set direction, and a genuine passion for doll culture, fashion, and fandom, this is your role.What you’ll doLead 360° campaign creative for launches, brand initiatives, and seasonal moments across MGA’s doll portfolioTurn brand strategy into compelling concepts, narratives, and visual directionSet the creative vision for photo and video shoots, from mood boards and sets to props, styling, lighting, and compositionLead and develop a multidisciplinary team of designers, copywriters, producers, and content creatorsCreate platform-native content for YouTube, TikTok, and Instagram, plus assets for broadcast, email, print, retail, and e-commerceExtend brands into trade shows, retail displays, sizzle reels, influencer kits, and experiential activationsProtect each brand’s distinct identity while keeping it fresh and culturally relevantPartner closely with Brand, PR, Product Development, Operations, and Retail to deliver cohesive campaignsManage briefs, timelines, budgets, freelancers, and agency partnersWhat you bring7–10 years in creative marketing, art direction, graphic design, or brand development, including 3+ years in creative leadershipA strong portfolio showing integrated campaigns, visual storytelling, hands-on design, and photo or video art directionExperience in dolls, fashion, toys, entertainment, or consumer lifestyle, with deep knowledge of doll and collector communitiesHands-on experience directing shoots, including set concepts, styling, and product presentationExpertise in Adobe Creative Suite (especially Photoshop and Illustrator) and working knowledge of FigmaExperience creating for Gen Alpha, Gen Z, collectors, and millennial parentsExcellent presentation, collaboration, and organizational skills in a high-volume environmentBonus points forFluency in creator culture, YouTube unboxing, and TikTok-first storytellingExperience with mass retail and e-commerce environments like Walmart, Target, and AmazonCollaborating with global teams, licensors, and external partnersWhy MGAYou’ll lead the creative for some of the most beloved doll brands on the planet, with the freedom to bring a bold point of view and the chance to see your work everywhere from TikTok feeds to store aisles worldwide.