Creative Director

Baloo Talent is a people operations group offering custom recruitment and consulting services.We will be the point of contact between you and Corporate Natalie LLC and will act as your trusted advisor and coach. We look forward to your interest.-------------------------------------------About Corporate NatalieCorporate Natalie is a creator-led media brand that fuses humor, relatability, and sharp business insight to deliver standout digital content.We create original content for a large, highly engaged audience across short-form video, LinkedIn, and long-form formats. Our work sits where entertainment meets the workplace: sketches, series and stories that people send to their coworkers, and brand partnerships that feel like the content they already love. Companies from major tech firms to consumer brands work with us to reach that audience.We're a small team with a big footprint, which means every hire shapes what we become. We move quickly, test ideas, and let the audience tell us what's working. We take the craft seriously and ourselves less so, and we build our culture around finding real fulfillment in the work.The RoleCorporate Natalie is looking for a Creative Director to help define who the brand is, where it shows up, and how it continues to evolve. Corporate Natalie is growing from a creator brand into a media network, with new voices, series and products built on the audience Natalie has grown. This person will help lead that shift creatively.This person will be Natalie’s creative partner: someone who can turn big ideas into a clear creative vision, build the systems and team that bring that vision to life, and use audience data to make the work sharper over time. They will work across both of Natalie’s businesses, Corporate Natalie LLC (85%) and Expand Co-Lab LLC (15%) to bring creative energy and vision to every piece of content, workstream, and project.We’re looking for a seasoned writer and creative thinker with strong comedic instincts, deep experience building social strategy from the ground up, and a track record of leading creative people. You know how to balance instinct with insight, move quickly without sacrificing quality, and create work that feels unmistakably on-brand.What You’ll DoEvolve the brandOwn the creative identity of Corporate Natalie: voice, character, recurring formats and what the brand will and won't doProvide a POV on how the character evolves as Natalie's life and audience change, without losing what people came forHelp build Corporate Natalie into a media network: develop series, formats and talent that don't depend on Natalie being on camera, and build the systems that let the brand grow beyond her while engagement deepensProtect tone across organic content, brand partnerships and new formatsBuild the social strategySet platform-by-platform strategy: what goes on Instagram, TikTok, LinkedIn, YouTube, Threads, and emerging channels, and why each platform earns its placeBuild and own a content calendar that balances evergreen series, reactive/trend content and sponsored workSpot trends early and judge which ones fit the brand, rather than chasing all of themSet affiliate and monetization strategy (ShopMy, LTK, Amazon Storefront and other platforms): what fits the brand, where it shows up in the content mix, and how it's performing. Day-to-day storefront management sits with the team.Write and lead the creativeFor Corporate Natalie (85%):Write and punch up scripts, hooks, captions and sketch concepts; set the bar for comedy writing across the team.Build and run the writers' room: pitch sessions, feedback, and the final creative call alongside NataliePitch new creative pursuits to continue to expand the brandIdeate on-brand, engaging concepts for sponsored content that creatively incorporate brand’s required messaging while staying true to the Corporate Natalie’s brand’s voice and tone.For Expand Co-Lab (15%):Develop, write, and pitch series concepts, organic content, and paid cutdowns for our Co-Lab Studios offeringLead creative strategy for key Co-Lab Studios clientsUse data to steerDefine the metrics that matter for each platform and goal (reach, retention, shares, saves, audience growth, partner results)Run regular performance reviews and use them to change the plan: what to double down on, test or retireBuild a simple testing habit (formats, hooks, lengths, posting windows) and share what's learned.What You Bring8+ years in creative, content or brand roles, with at least 3 years leading creative directionA strong writer first: you can produce a sharp script, hook or caption yourself, not just review themA track record of building social strategy from scratch for a brand, creator or media company, with results you can point toExperience managing creative peopleFluent in how each platform works today; you're online and you can tell a trend worth riding from one worth skippingComfortable with platform analytics and able to explain how data changed a creative decision you madeGrounded judgment and a calm presence: a senior partner to Natalie who can push back and bring perspectiveNice to HaveComedy writing background: sketch, improv, late-night, satire or comedic branded contentCreator-economy experience, especially running a personality-led brandExperience shaping sponsored content with brand partnersStrong short-form and long-form video editing skills (you will likely be managing an editor, but will likely need to step in from time-to-time and edit content yourself)