Creative Director, Fashion

Job title: Creative Director, FashionLocation: Dubai, UAEReporting to: General Manager, LifestyleAbout noonWe’re building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we’re looking for a (add title) who can help us move even faster.noon’s mission: Every door, every day.What you'll do:Team noon has some of the fastest, smartest, and hardest-working people we've encountered. We are looking for an exceptional Creative Director to define and elevate the creative vision for Fashion at noon and transform how customers see, experience, and connect with Fashion across our platform.The ambition is simple: make Fashion on noon look and feel like a credible, distinctive and inspiring fashion destination, while operating at the speed and scale of one of the region's largest digital marketplaces.This role will be responsible for defining the creative identity and visual language of Fashion at noon, setting the creative standard for how Fashion comes to life across every customer touchpoint—from campaigns and editorial storytelling to onsite experiences, social content, product imagery and emerging AI-led creative formats. Combining a strong fashion point of view with exceptional digital instincts and commercial awareness, you will create content that is culturally relevant and visually compelling while strengthening brand perception, inspiring customers and ultimately driving engagement and conversion.A major focus will be reimagining how creative content is produced at scale by championing an AI-first creative production model that combines strong human creative direction with generative AI and emerging technology to significantly increase the quality, speed, variety and scale of Fashion content.Define and own the overall creative vision, identity and visual direction for Fashion at noon across all customer-facing channels.Establish a distinctive Fashion creative language that makes noon feel more curated, aspirational, culturally relevant and recognisable as a fashion destination.Set and continuously raise the creative standard across campaigns, editorial, onsite content, product imagery, social, CRM, performance creative, video and emerging digital formats.Lead the creative direction of major Fashion campaigns, seasonal moments, brand launches, commercial events and cultural moments from initial concept through to final execution.Develop compelling creative concepts and narratives that bring together fashion, culture, brands, products and customer insights.Own art direction and visual storytelling, including photography, styling, casting, typography, layouts, motion, video and digital creative.Create clear creative guidelines and frameworks that ensure Fashion maintains a consistent and recognisable identity across noon's different channels and markets.Build an AI-first creative production strategy, establishing generative AI as a core part of how Fashion creative is conceptualised, produced and scaled.Explore and implement generative AI across Fashion imagery, campaign assets, editorial storytelling, product content, creative variations, social content and short-form video.Develop scalable AI-enabled creative workflows that allow the team to produce significantly more high-quality content without relying solely on traditional studio production.Continuously experiment with emerging AI tools and creative technologies, identifying opportunities to improve creative quality while reducing production timelines and costs.Ensure AI-generated content maintains a high level of fashion credibility, visual consistency and creative quality rather than simply increasing production volume.Elevate the quality of Fashion product presentation across noon, ensuring product imagery and content feel inspiring, premium and commercially effective.Work closely with Fashion commercial and category teams to understand priority brands, launches, seasonal trends and customer opportunities and translate these into strong creative narratives.Partner with the Head of Fashion to define how commercial priorities and the broader Fashion strategy are expressed creatively to customers.Work with Product and UX teams to influence how Fashion is visually presented and discovered across the onsite customer journey, including landing pages, browse experiences, editorial modules and PDPs.Develop creative approaches specifically for digital and performance environments, ensuring the creative works effectively across paid social, performance marketing, CRM and acquisition channels.Use customer behaviour and performance data to understand how different creative approaches influence engagement, CTR, conversion and customer perception.Monitor and draw inspiration from leading global and regional Fashion retailers, luxury platforms, marketplaces, brands, publications, creators and cultural trends while developing a creative identity that is distinctly noon.Stay deeply connected to developments across Fashion, design, culture, social media, e-commerce, technology and AI to ensure noon remains ahead of how customers consume and engage with Fashion content.Act as the creative authority for Fashion within noon, confidently presenting ideas, challenging existing approaches and influencing senior stakeholders on what is required to build a credible Fashion destination.What you'll need8–12+ years of experience within Fashion, creative direction, e-commerce, digital retail, fashion media, agencies, brands or a closely related creative environment.Significant experience in a Creative Director, Associate Creative Director, Fashion Creative Lead, Art Director or equivalent senior creative role.A strong portfolio demonstrating exceptional creative direction across Fashion campaigns, digital content, editorial, social, e-commerce and/or brand storytelling.Demonstrated ability to develop a creative idea from initial concept through to execution across multiple channels and formats.A strong understanding of how Fashion brands and digital destinations build a distinctive visual identity and emotional connection with customers.The ability to see AI as a fundamental creative and production tool rather than a standalone experiment, and the curiosity to continuously explore new tools, workflows and possibilities.Strong commercial instincts and an understanding that great creative should not only look exceptional but also influence customer behaviour, engagement and conversion.Comfortable using data and creative performance insights to understand what resonates with customers and continuously improve creative output.Able to balance creative ambition with commercial realities, delivering exceptional work within the speed, scale and operational requirements of a large marketplace.Exceptional communication and presentation skills, with the confidence to articulate a creative vision and influence senior stakeholders.Comfortable working across multiple teams and influencing stakeholders without direct reporting authority.Deeply passionate about Fashion, creativity, culture and technology, with a strong point of view on where Fashion content and digital commerce are heading.Above all, we are looking for someone who can give Fashion at noon a distinctive creative identity — someone who can take the scale and reach of noon and turn it into a Fashion experience that customers recognise, trust, engage with and want to return to.