Creative Strategist

Company Description ClinicaWorld is a Dubai-based healthcare marketplace that connects patients with verified doctors and medical service providers through both digital and physical channels. Online, the platform offers an easy-to-use search and booking engine with transparent pricing and verified credentials, reducing uncertainty in choosing care. Offline, the Slice program brings ClinicaWorld into premium mall locations across Dubai, offering trusted in-person touchpoints for patients and high-visibility exposure for partner clinics. By combining digital convenience with physical presence, ClinicaWorld creates a complete, modern healthcare marketplace. The team is focused on building solutions that reflect how people actually search for and access medical care today.Role Description This is a full-time, junior role (3-year experience ) on-site Creative Strategist role. The Creative Strategist will develop and refine brand and creative strategies that align with ClinicaWorld’s positioning as a hybrid online–offline healthcare marketplace. Day-to-day responsibilities include leading creative ideation, shaping campaign narratives, crafting compelling messaging, and collaborating with marketing, product, and operations teams to ensure cohesive brand experiences across digital platforms and physical Slice locations. The role involves conducting market and audience research, translating insights into creative concepts, and guiding the execution of content and visual assets in line with brand standards. The Creative Strategist will also monitor campaign performance, iterate on strategies, and contribute to long-term brand development and differentiation in the healthcare space.QualificationsDemonstrated skills in Creative Strategy and Brand Strategy, with experience turning business goals and customer insights into cohesive creative platforms.Experience in Creative Direction, including guiding concept development, reviewing creative work, and ensuring alignment with brand guidelines.Strong Writing abilities for brand narratives, campaign copy, and multi-channel messaging.Proficiency in Research, including audience, market, and competitive analysis to inform creative decisions.Professional experience in brand, marketing, or creative roles, ideally within healthcare, technology, or marketplace environments.Ability to collaborate effectively with cross-functional teams and present ideas clearly to stakeholders.Solid understanding of digital marketing channels and how creative strategy drives performance across online and offline touchpoints.Bachelor’s degree in Marketing, Communications, Design, Business, or a related field, or equivalent professional experience.Strong organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced setting.Fluency in English; proficiency in Arabic is an advantage.