Creative Strategist

Our client in the home goods space is hiring a Senior Creative Strategist!Your RoleAs a Senior Creative Strategist, you own the ideas that sell our company. You'll sit at the intersection of brand, growth, and production, translating customer insight and performance data into ad concepts, briefing them out to a team of internal creatives and external partners, and making sure every paid channel has a steady supply of work that performs. This role reports directly into our Director of Growth and is a hands-on ownership role: you'll set the creative strategy across our entire paid portfolio, and you'll be accountable for driving creative performance.Responsibilities and DutiesCreative Strategy & Concepting: Own creative strategy end to end across our paid channels – including but not limited to Meta, Pinterest, AppLovin, TikTok, YouTube, Google Display, and CTV; Develop original ad concepts rooted in customer insight, competitive research, and performance learnings; Write creative briefs and direction that give internal teams and agency partners everything they need to execute without a dozen follow-up questions.Roadmapping & Production: Build and maintain weekly and monthly creative flighting roadmaps that keep every channel stocked with fresh, on-strategy assets; Manage the concept-to-launch pipeline: timelines, asset volume, revisions, and delivery, so nothing stalls between idea and live ad.Partner & Team Management: Serve as the day-to-day owner of our creative agency partnerships – translating creative needs, giving feedback, and holding partners to a high standard of quality and turnaround; Lead a growing team including in-house junior creative strategists and a network of creatives including video editors, designers, etc.Performance & Cross-Functional Partnership: Work hand in hand with our Head of Growth and paid media team to understand account needs and translate them into the right creative at the right volume; Analyze creative performance – hook rates, hold rates, CTR, CPA, ROAS, and concept-level trends. Be able to turn what you find into a testing roadmap and clear point of view on what to make next.Qualifications and SkillsExperience:Bachelor’s Degree and equivalent work experience in a highly analytical role6 - 9 years of experience as a Creative Strategist for DTC brandsInterpersonal:Strong leadership & communication skills: listen, reflect, proactively learn, and thoughtfully mentorAbility to work effectively with different groups of individualsAbility to manage multiple moving pieces – hard working, organized, and results oriented individualStrong time management and prioritization skills