Creative Strategist

Creative Strategist - DubaiWe are looking for a Creative Strategist to join a global creative agency in Dubai, working across a portfolio of high-profile international brands.This is a role for someone who sits at the intersection of creative strategy, social and culture - someone who can take a client brief, understand the audience and cultural context, and turn that into strong strategic thinking and creative platforms that can live across campaigns, content and social.The RoleYou will work closely with Creative, Account and Planning teams to develop strategic thinking that inspires creative work and delivers results for clients.A strong understanding of social media strategy is essential. You should be comfortable developing social strategies, identifying cultural and platform opportunities, and understanding how brands can build relevance through social-first ideas and content.Key ResponsibilitiesDevelop creative and communication strategies across integrated campaigns, digital, content and socialTranslate client and business objectives into clear, compelling strategic briefsDevelop creative territories, campaign platforms and big ideas alongside creative teamsBuild social media strategies that connect brand objectives with audience behaviours, culture and trendsIdentify opportunities across TikTok, Instagram, YouTube and emerging platformsBring cultural, audience and social insights into creative developmentWork closely with Creative Directors, Copywriters, Art Directors and Account teams to develop ideasPresent strategic recommendations and creative thinking confidently to clientsUse audience insights, cultural trends and social listening to inform strategyEnsure social is considered from the beginning of the creative process, rather than as an afterthoughtHelp shape content and campaign ecosystems across paid, owned and earned channelsContribute to pitches and new business opportunitiesStay ahead of changes in social platforms, consumer behaviour, technology and cultureWhat We're Looking For5+ years' experience in a creative, advertising, digital or integrated agencyStrong experience in Creative Strategy, Planning or Social StrategyProven experience developing strategies for major brands and integrated campaignsStrong understanding of social media and how brands can use platforms to build engagement and cultural relevanceExperience working with creative teams and translating strategy into creative ideasStrong understanding of audiences, culture, trends and consumer behaviourConfident presenting to clients and senior stakeholdersStrong communication and storytelling skillsAble to work across multiple projects and manage competing prioritiesA genuinely creative thinker who can challenge briefs and bring fresh perspectivesExperience That Would Be a PlusExperience working within a global/network agencyExperience across international or regional marketsBeauty, skincare, FMCG, lifestyle or consumer brand experienceExperience developing social-first campaignsExperience working with influencers, creators and UGCGCC / Middle East market experienceArabic language skillsThe OpportunityThis is an opportunity to join a global agency in Dubai and work on high-profile brands, with the chance to play a key role in shaping both the strategic and creative direction of campaigns across the region.If you're a strategist who understands both big creative thinking and how brands need to behave in social, we'd love to hear from you.