Creative Strategist – Performance Marketing & AI Content

About RiteRite is one of the fastest-growing wellness brands in the GCC, helping people feel better through functional products designed for modern lifestyles.We're looking for a performance-driven Creative Strategist to own the creative engine behind our paid acquisition efforts across Meta, TikTok, and Snapchat.This role combines performance marketing, consumer psychology, content creation, and AI. You'll be responsible for developing creative concepts that drive customer acquisition and profitable growth.Key ResponsibilitiesCreative StrategyLead creative strategy across Meta, TikTok, and Snapchat.Research competitors, trends, customer insights, and ad libraries to identify opportunities.Develop high-performing creative angles, hooks, scripts, briefs, and offers.Turn customer insights, reviews, and objections into winning ad concepts.Creative Testing & PerformanceOwn the creative testing pipeline and launch new concepts weekly.Analyze performance alongside media buyers and decide what to scale, iterate, or stop.Track key metrics including Hook Rate, Hold Rate, CTR, CPA, and ROAS.Build a repeatable framework for testing and scaling creative.Content & ProductionDevelop concepts for UGC, founder-led, expert-led, static, and video ads.Brief and manage creators, designers, and editors.Ensure creative output is high quality, on-brand, and performance-focused.AI & InnovationUse AI tools such as ChatGPT, Claude, Midjourney, Runway, ElevenLabs, and CapCut AI to accelerate ideation, production, and testing.Stay ahead of emerging creative and AI trends.RequirementsMust Have3+ years of experience in Creative Strategy for DTC Ecommerce brands.Strong understanding of Meta, TikTok, and Snapchat advertising.Proven experience creating high-performing static and video ads.Strong direct-response marketing mindset.Strong understanding of consumer psychology and buying behavior.Experience using AI tools for content creation and creative iteration.Analytical mindset with the ability to interpret performance data.Excellent communication, organization, and ownership.Nice to HaveExperience in wellness, beauty, supplements, fragrance, or consumer products.Experience managing designers, editors, or creative teams.UGC production and creator management experience.Experience with high-spend DTC brands and structured creative testing frameworks.How We WorkSpeed over perfectionTesting over opinionsOwnership over managementResults over activityAI-first where it creates leverage