CRM & Lifecycle Manager

ROLE OBJECTIVELead the complete user lifecycle from registration through KYC, first deposit, first trade, retention, reactivation and long-term value.KEY RESPONSIBILITIES• Design the complete customer lifecycle for the cryptocurrency exchange and onboarding/welcome journeys.• Manage Email, Push Notifications, In-App Messaging and direct communication channels.• Develop behavioral/value segmentation; improve KYC, FTD and first-trade conversion.• Build retention, churn-prevention and reactivation programs.• Develop VIP and loyalty communication journeys and personalized offers/missions/bonuses.• Run A/B tests on messages, offers, timing and segmentation.• Analyze lifecycle performance with Data and coordinate with Product, Growth and Performance.CORE KPIsActivation Rate KYC Completion FTD ConversionFirst Trade Conversion 7/30/60/90-Day Retention ReactivationChurn Trading Frequency Revenue per UserCustomer LTV IDEAL CANDIDATE / REQUIRED SKILLS• CRM/Lifecycle/Retention experience• CRM automation platforms• Segmentation & behavioral marketing• Email/Push/In-App expertise• Analytical and A/B testing skills• Fintech/Gaming/Crypto/Trading preferred• Professional English proficiency, with the ability to work confidently in an international business environment• Strong knowledge of cryptocurrency, blockchain, digital assets, trading products and the global crypto market