CRM & Lifecycle Senior

Role SummaryOwns the customer journey after acquisition — from onboarding through retention — using CRM tools to keepusers active, reduce churn, and build lasting engagement across all brands.Key ResponsibilitiesDesign and manage the onboarding journey for newly acquired customers across all brandsBuild and maintain retention journeys and lifecycle flows using our CRM toolSegment users based on behavior, activity, and lifecycle stage to personalize communicationIdentify churn risks early and build automated flows to re-engage inactive usersContinuously test and optimize messaging, timing, and channels (email, SMS, push, WhatsApp) within lifecycle campaignsTrack key retention metrics (activation rate, churn rate, repeat usage) and report on journey performanceWork closely with the business team to align lifecycle campaigns with product updates and offersCoordinate with Creative team for content/assets needed within CRM journeysWhat We're Looking ForProven experience managing CRM/lifecycle marketing, ideally in fintech or a subscription/transactional productHands-on experience with CRM/marketing automation tools (e.g., Braze, CleverTap, HubSpot, or similar)Strong understanding of user segmentation, retention, and churn-reduction strategiesComfortable working with data to track performance and identify patterns in user behaviorExperience running multi-channel lifecycle campaigns (email, SMS, push, WhatsApp)