CRM & Retail Marketing Specialist

CRM and Retail Marketing SpecialistRole PurposeThe (CRM) & Retail Marketing Specialist is responsible for turning customer, sales and showroom data into actionable marketing and commercial insights. Working closely with Sales, Showroom teams, Customer Service and Marketing, the role identifies customer behaviors, opportunities and performance gaps, supports targeted retail campaigns and helps improve the customer journey from lead generation to showroom visit and conversion. The position combines CRM management, market and customer analysis, campaign support and commercial insight, with a strong focus on translating data into practical actions.Key ResponsibilitiesCRM & Customer DataManage and continuously improve Faham's customer database.Ensure data quality, segmentation and customer profiling.Develop customer segments and identify relevant target audiences.Analyse customer journeys, lead sources, showroom visits, quotations and conversions.Identify opportunities for retention, reactivation, referrals and repeat business.Sales & Showroom SupportWork directly with Sales and Showroom teams to understand commercial needs and challenges.Provide regular insights on showroom performance, customer behaviour and conversion.Identify opportunities to increase qualified showroom traffic and improve conversion.Support Sales with customer intelligence, targeted lists, campaign insights and relevant marketing initiatives.Translate showroom feedback into actionable marketing recommendations.Follow up on Showroom’s activations, customer journey, marketing tool needs.Retail Campaigns & Showroom ActivationSupport the development of retail campaigns based on customer, sales and market insights. Define target audiences, campaign objectives and relevant customer segments together with Marketing and Sales. Take responsibility for the execution and follow-up of retail campaigns across Faham showrooms, ensuring timely and consistent implementation. Coordinate with Showroom Managers and Sales teams to ensure campaigns are properly communicated and activated at store level. Monitor campaign implementation, customer response and commercial results, identifying areas for improvement. Coordinate with other Marketing channel owners, including Digital Marketing, Content & Product Communication and PR, to ensure consistency and alignment across all touchpoints. Ensure that retail campaigns are connected with digital and other communication channels, creating an integrated customer journey. Report on campaign performance and provide recommendations for future initiatives.Market & Customer AnalysisMonitor market trends, customer behaviours and competitive activity.Analyse showroom traffic, lead quality, conversion rates, average order value and other relevant KPIs.Identify patterns and opportunities across different customer segments and locations.Develop dashboards and regular reports for Marketing and Sales management.Customer Journey & InsightsMap and analyse the customer journey from first contact through showroom visit, quotation and purchase.Identify friction points and opportunities for improvement.Work with Customer Service and Sales to improve lead handling and follow-up.Provide insights that support better customer experience and commercial performance.Pricing & Commercial AnalysisAnalyse pricing, quotation values, discounts and sales performance across products, categories and showrooms. Monitor price positioning and identify relevant market and competitor benchmarks. Analyse the relationship between price, discounting, customer profile, conversion and average order value. Identify pricing patterns and opportunities to improve commercial performance. Support Sales and Marketing in evaluating promotions, offers and pricing initiatives. Provide data-driven recommendations to support pricing and commercial decisions. Ideal Candidate Profile8 years' experience in CRM, customer analytics, retail marketing, commercial analysis or a similar role.Master's or Bachelor's Degree with UAE experience Strong hands-on knowledge of CRM platforms (Odoo) customer segmentation and data analysis.Experience working closely with Sales and retail/showroom teams.Strong understanding of customer journeys and conversion funnels.Good knowledge of marketing analytics tools.Experience with CRM automation and campaign managementThe CRM and Retail Marketing Specialist will be responsible for turning customer, sales, pricing and showroom data into actionable marketing and commercial insights, will follow up and take care of the execution in the showrooms and will coordinate with the Digital marketing manager on online campaigns. He/She will report to the Head of Marketing and Branding.