CRM

About usWycon Cosmetics is an Italian beauty brand founded in 2009 by Gianfranco Satta and Raffaella Pagano, with the vision of making high-quality make-up accessible by combining innovation, performance, and Made in Italy style.Today, Wycon Cosmetics operates over 300 stores worldwide, with an established presence across strategic markets in Europe, Asia, the Middle East, and North Africa, supported by an ambitious international expansion plan.Our 2026 AwardsBest Visual ExperienceBest Retailer EliteRole OverviewWe are looking for a candidate with at least 3 years of experience in CRM, email marketing, and marketing automation, with a strong data-driven mindset focused on business growth.The selected candidate will have end-to-end responsibility for CRM activities, managing both strategic and operational aspects. This means defining priorities, initiatives, and action plans, as well as directly handling their execution, monitoring, and continuous optimization.The primary goal of this role is to tangibly contribute to acquisition growth, retention improvement, loyalty program management and development, and the leverage of CRM data to generate actionable business insights.Additionally, the role involves analyzing media advertising performance and operationally coordinating the external agency managing these activities, ensuring alignment between CRM strategy, commercial targets, and acquisition efforts.Key ResponsibilitiesCRM Strategy & OperationsDefine and manage the CRM strategy with a strong focus on acquisition, retention, and loyalty.Autonomously oversee the entire CRM lifecycle, from strategic planning to hands-on execution.Manage and optimize the loyalty program.Analyze sales trends and customer behavior across the entire customer lifecycle.Identify underlying shopping behaviors and trends to develop more effective CRM campaigns.Provide actionable insights into purchasing behavior by connecting CRM and e-commerce data to enhance overall operational performance.Track and produce regular reporting on key CRM metrics.Email Marketing & Marketing AutomationDesign, build, manage, and optimize email marketing campaigns in line with the commercial calendar and business objectives.Develop, implement, and optimize marketing automation flows.Measure the performance and effectiveness of automation campaigns, identifying continuous improvement opportunities.Segment the customer database to launch personalized, relevant, and engaging communications.CRM, E-Commerce & Conversion AnalyticsAct as the analytical point of reference for CRM, applying a Data Analyst approach to marketing.Analyze conversion KPIs, the online purchase funnel, and drop-off rates.Interpret performance data related to CRM, e-commerce, and media advertising.Identify bottlenecks, opportunities, and areas for improvement through structured analysis and periodic reporting.Media Advertising CoordinationOperationally coordinate the external agency handling media advertising.Share briefs, priorities, business goals, and strategic guidelines.Analyze key media ad metrics to bridge acquisition performance with CRM and retention strategies.RequirementsAt least 3 years of experience in CRM, email marketing, and marketing automation.Proven track record in managing both the strategic and operational sides of CRM activities.Hands-on experience with loyalty programs, retention initiatives, and customer engagement.Strong analytical skills and demonstrated experience in CRM data analysis.Proficiency in Klaviyo is mandatory.Excellent knowledge of Excel.Fluent in English.Familiarity with Shopify is considered a plus.What We OfferOpportunity to join a fast-growing international companyExposure to global markets and international expansion projectsProfessional development and growth opportunitiesCollaboration with cross-functional and international teamsDirect contribution to the global launch of innovative beauty productsEmployment DetailsCompensation: Package and level will be aligned with experience and seniority.Contract type: Full-timeLocation: Dubai, UAE – On-siteThis job posting is open to all genders, ages, and nationalities, in compliance with applicable equal opportunity regulations.