CRM Manager

📣 Position: CRM Manager📍 Location: Dubai, UAE🏢 Type: On-siteAbout Us 🥇We're a fast-growing retail company redefining the shopping experience through a unique reward-driven purchase model, transforming everyday purchases into engaging, prize-based experiences . With operations spanning multiple continents, a rapidly expanding global customer base, and significant value awarded to customers to date, customer engagement and retention sit at the core of our growth strategy.CRM is a critical lever in how we build long-term customer value — and we're looking for a CRM Manager to own, scale, and optimize that engine.Role Description 📝We are seeking a strategic yet hands-on CRM Manager to lead customer lifecycle management across email, push, SMS, and in-app channels. You will be responsible for driving engagement, retention, repeat purchase, and customer lifetime value through data-driven, personalized communication strategies.This role is ideal for someone who understands CRM as both a marketing channel and a growth discipline — and isn't afraid to get into the tools, data, and execution.What You'll Be Doing ✅Own and execute the CRM strategy across the full customer lifecycle: acquisition, onboarding, engagement, retention, and reactivation.Plan, build, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging.Develop segmentation, personalization, and automation frameworks to drive relevance and performance.Partner closely with data, performance marketing, product, and tech teams to align CRM with broader growth objectives.Analyze campaign performance, customer behavior, and lifecycle metrics to drive continuous optimization.Improve key KPIs including retention, repeat purchase, LTV, churn, and engagement rates.Manage CRM tools, platforms, and workflows to ensure scalability and reliability.Ensure brand consistency and compliance across all customer communications.Test new messaging, journeys, and offers to unlock incremental growth.Skills & Qualifications 🧩7–12 years of experience in CRM, lifecycle marketing, or retention-focused roles.Strong hands-on experience with CRM platforms (e.g. Braze, Salesforce, HubSpot, Iterable, or similar).Proven ability to build and scale lifecycle journeys and automated campaigns.Strong analytical mindset with experience using data to inform strategy and execution.Solid understanding of customer segmentation, personalization, and behavioral triggers.Experience in e-commerce, retail, marketplaces, or consumer digital platforms is highly preferred.Ability to work cross-functionally in a fast-paced, growth-focused environment.