CRM MANAGER

Role DescriptionWe are seeking a strategic and data-driven CRM Manager to develop and optimize customer relationship strategies that strengthen engagement, retention, loyalty, and long-term customer value. The role involves managing CRM programs across the customer lifecycle, including acquisition, onboarding, activation, retention, re-engagement, and loyalty initiatives. The CRM Manager will analyze customer data and behavioral insights to identify growth opportunities, design targeted campaigns, develop customer segments, and improve communication effectiveness across relevant channels. This position will work closely with marketing, product, sales, data, and creative teams to deliver personalized customer experiences and measurable business results. Strong commercial awareness, analytical thinking, and a customer-centric mindset are essential.QualificationsBachelor’s degree or above in Marketing, Business, Communications, Data Analytics, or a related discipline.Strong understanding of CRM strategy, customer lifecycle management, segmentation, retention, and loyalty programs.Experience with CRM platforms, marketing automation tools, customer databases, and campaign management systems.Strong analytical skills with the ability to interpret customer data, behavioral trends, and campaign performance.Proficiency in Excel and familiarity with analytics, reporting, and visualization tools.Ability to develop data-driven customer journeys and personalized engagement strategies.Strong communication, project management, and cross-functional collaboration skills.Creative and strategic mindset with strong attention to detail.Understanding of A/B testing, customer KPIs, conversion, retention, and lifetime value.Strong interest in customer experience, digital marketing, and business growth.