CRM MANAGER

Role DescriptionWe are seeking a strategic and results-driven CRM Manager to lead customer relationship management initiatives and strengthen customer engagement, retention, and loyalty. The role involves developing CRM strategies, managing customer segmentation, designing targeted campaigns, and analyzing customer behavior and lifecycle data. The successful candidate will work closely with marketing, sales, product, and analytics teams to optimize customer journeys, improve campaign performance, and maximize customer value. Strong analytical thinking, commercial awareness, and excellent communication skills are essential.QualificationsBachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related discipline.Strong understanding of CRM strategy, customer lifecycle management, segmentation, and retention marketing.Proficiency with CRM platforms, customer databases, marketing automation, and analytics tools.Ability to analyze customer data and translate insights into actionable strategies.Strong knowledge of email marketing, customer engagement, personalization, and campaign optimization.Excellent project management, communication, and stakeholder collaboration skills.Strong analytical, problem-solving, and decision-making abilities.High attention to detail with a customer-focused and results-oriented mindset.Ability to manage multiple campaigns and priorities in a dynamic environment.Knowledge of data privacy, customer data governance, and CRM best practices is an advantage.