CRM Marketing Manager

A data-driven CRM professional is needed to own the full customer lifecycle strategy for a leading F&B brand in Riyadh. The focus is retention, repeat purchase, and long-term customer value - driven by smart segmentation, personalized engagement, and commercial thinking.What You'll OwnFull lifecycle strategy - acquisition through to reactivationLoyalty program — tier progression, engagement loops, drop-off reductionSegmentation and personalization frameworksOffer strategy — balancing frequency, value, and marginAutomated customer journeys across all CRM channelsCRM agency briefing, management, and accountabilityTest and learn agenda with commercial hypothesesCRM data translated into marketing and commercial decisionsCross-functional alignment with marketing, supply chain, and operationsWhat We're Looking ForBackground in CRM and lifecycle marketing at a high-frequency consumer brandHands-on loyalty program experienceStrong segmentation and personalization capabilityCommercial mindsetExperience managing agency partnersConfident communicator with senior stakeholders