CRM Specialist - (6-Month Contract)

About Us:MBC Group is the largest owner and operator of satellite TV and radio networks, VOD, and digital services, based in Diplomatic Quarter, Riyadh. It broadcasts a portfolio of Arabic and Western entertainment channels as well as managing the Al Arabiya news channel. In addition, MBC Group owns and operates MBC Shahid: the world’s leading Arabic VOD and SVOD streaming platform by MBC GROUP, offering premium content to Arab families, including binge worthy exclusive Shahid Original Series; Shahid Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality.Responsibilities:Execute and manage multi-channel CRM campaigns across push notifications, in-app and web messaging, TV, email, SMS, WhatsApp, mobile/TV inbox, and house ads, ensuring accurate and timely delivery.Build and support customer journeys using audience segmentation, behavioral triggers, and personalization to drive acquisition, engagement, retention, and reactivation.Support CRM activity across international markets, with a focus on Arab diaspora audiences, adapting campaign timing, channels, and messaging to different market behaviors and cultural moments.Conduct campaign QA and ongoing monitoring, proactively identifying and flagging issues to ensure campaigns are delivered accurately and in line with briefs.Track and analyze campaign performance, including delivery rates, open rates, CTR, conversions, engagement trends, and A/B testing results, highlighting actionable insights and opportunities for optimization.Collaborate cross-functionally with marketing, product, analytics, and creative teams to coordinate campaign delivery, maintain documentation, and continuously improve CRM processes and customer journeys.Requirements:1–3 years of experience in CRM or digital marketing, ideally within a digital, subscription, streaming, OTT, or media business.Hands-on experience executing CRM campaigns across channels such as email, push notifications, SMS, or in-app messaging, with exposure to CRM platforms such as CleverTap, Braze, Iterable, Salesforce Marketing Cloud, or similar.Understanding of Arab diaspora audiences across international markets, with awareness of cultural moments and their impact on content consumption and audience engagement.Comfortable working with data and campaign reporting, including tracking key performance metrics, identifying trends, and translating results into actionable observations.Exposure to A/B testing and campaign optimization, with a willingness to test, learn, and continuously improve campaign and customer journey performance. A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.*Note: This is a 6-Month Freelance Contract.Ref; KAB