CRM Specialist (B2C)

About The RoleAt DC Thomson, creating meaningful relationships with our audiences is central to the success of our digital subscription brands. As a B2C CRM Specialist, you'll help enhance customer engagement across brands including Stylist, The Courier, and The Press & Journal by improving CRM processes, building automation, and supporting the ongoing development of our customer engagement platforms.Reporting to the CRM Manager, you'll play a key role in supporting CRM platforms and customer journeys while developing your technical knowledge and expertise. Working closely with CRM, product, data, and platform teams, you'll help identify smarter ways of working, improve processes, and support the continued evolution of our CRM capability.If you're excited by the technical possibilities of CRM, enjoy learning and experimenting, and see customer engagement as more than just email marketing, we'd love to hear from you.What You'll Be DoingSupporting the day-to-day management, maintenance, and improvement of CRM platforms and automated workflowsIdentifying opportunities to automate manual processes and improve the efficiency of CRM operationsWorking with CRM, data, product, and platform teams to improve how customer data flows between systemsExperimenting with new CRM features, tools, and functionality, and sharing recommendations for improvementSupporting A/B testing and performance reporting to identify opportunities for optimisationHelping maintain CRM data quality, governance, documentation, and communication preferencesSupporting campaign setup, quality assurance, and delivery across email, push notifications, and in-app messagingContributing to the continuous improvement of customer journeys and engagement activityUsing insight and performance data to support decision-making and future activityHelping CRM platforms and processes scale with the evolving needs of the businessRequirementsWhat We're Looking ForEssentialExperience working with CRM platforms such as HubSpot, Iterable, Braze, or similar technologiesUnderstanding of segmentation, personalisation, automation, and lifecycle marketingExperience managing customer journeys from build through to optimisationStrong analytical skills with the ability to turn performance data into clear recommendationsCommercial awareness and a customer-focused approachUnderstanding of email marketing fundamentals, including deliverability, spam compliance, bounces, and contact frequencyExperience using A/B testing to improve future activity and performanceExcellent attention to detail, communication, and relationship-building skillsA proactive, curious approach and the ability to work collaboratively with a range of stakeholdersAn eagerness to learn, experiment with new tools, and develop technical CRM expertiseDesirableUnderstanding of how CRM platforms connect with customer data sources and third-party toolsFamiliarity with customer data platforms, data warehouses, websites, apps, and related technologiesUnderstanding of APIs, webhooks, and automated data transfersKnowledge of email HTML and CSS, including cross-client renderingWorking knowledge of programming fundamentals that support CRM implementationsExperience using reporting tools such as LookerWhy Join Us?This is an opportunity to play a key role in the development of CRM across some of DC Thomson's leading digital subscription brands.You'll have the chance to:Work with established brands including Stylist, The Courier, and The Press & JournalDevelop your technical CRM knowledge and expertiseCollaborate with colleagues across CRM, product, data, and platform teamsExplore new CRM tools, features, and automation opportunitiesContribute to the continuous improvement of customer engagement platforms and processesHelp shape how customer journeys and CRM operations evolve as the business growsReady to Apply?If you're excited by the opportunity to build your CRM expertise, improve customer engagement platforms, and help deliver better customer experiences through technology, we'd love to hear from you.Even if your experience doesn't perfectly match every requirement, we'd still encourage you to apply. We're always keen to hear from curious, motivated people who are eager to learn and develop.Apply today and discover where a career with DC Thomson could take you.Closing date for applications: Tuesday the 24th November at 12pm