CRM Strategy Manager

We are hiring a CRM Strategy Manager in Dubai. This role owns CRM traffic strategy and resource allocation across user engagement channels (Push, WhatsApp, and other off-site channels), driving user conversion and business growth through data.What you will doOwn CRM traffic strategy and resource allocation. Develop and optimize traffic strategies across CRM channels, including Push Notifications, WhatsApp, and other off-site user engagement channels. Design resource allocation mechanisms based on user value, business priorities, and conversion efficiency.Drive conversion and business growth through data. Monitor and analyze key funnel metrics across CRM channels, identify growth opportunities and performance issues, and develop strategies to improve user conversion, order volume, and overall traffic efficiency. Establish traffic governance mechanisms. Evaluate the effectiveness and rationality of traffic allocation across different campaigns, user segments, and business scenarios. Establish governance mechanisms to reduce inefficient or excessive user outreach and improve overall resource utilization. Develop differentiated user engagement strategies. Understand user behavior and lifecycle characteristics, and design differentiated CRM strategies for different user segments, scenarios, and business objectives. Drive experimentation and continuous optimization. Design and analyze A/B tests to evaluate traffic and CRM strategies, identify key drivers of performance changes, and continuously improve strategy effectiveness. Collaborate cross-functionally. Work closely with Product, Algorithm, User Operations, Marketing, and other teams to translate business needs into scalable traffic strategies and drive strategy implementation.What we're looking forBachelor's degree or above, preferably in Statistics, Mathematics, Computer Science, Economics, Business Analytics, or related fields. Strong analytical skills, with proficiency in SQL and experience using data to identify problems and support business decisions. Experience or strong understanding of CRM, user growth, traffic strategy, or lifecycle operations. Experience with Push, WhatsApp, email, or similar engagement channels is preferred. Familiar with A/B testing and fundamental statistical analysis methods, with the ability to independently evaluate strategy performance. Strong structured thinking and problem-solving skills, with the ability to balance user experience, conversion efficiency, and business objectives. Strong communication and cross-functional collaboration skills. English as a working language; Chinese or Arabic proficiency is a plus.