CRO Manager

We are looking for a Conversion Rate Optimization (CRO) Manager to join our E-Commerce team. This role is ideal for someone who thrives on turning user data into measurable conversion growth and enjoys owning the digital customer journey end-to-end — from first click to checkout.The CRO Manager will lead conversion rate optimization efforts across our app and website, partnering closely with UX/UI, Product, and Engineering teams to identify friction points and drive continuous improvement across the digital funnel.Key Responsibilities:Conduct heatmap analysis, session recordings, and user surveys to understand audience motivations and pain pointsPartner closely with UX/UI designers, product managers, and developers to implement conversion-focused improvementsManage the online journey funnel, overseeing all key conversion pointsDevelop the analytical data layer of the app and website, working with the product team to verify that events are firing and being counted appropriatelyEvaluate A/B testing tools and set up continuous A/B tests to manage and assess different variants of the digital funnelRecommend tools and technologies to ensure proper tracking, analysis, and improvement initiativesWhat We're Looking For:3–5 years of experience in Conversion Rate Optimization (CRO), Digital Analytics, or a similar role.Hands-on experience with Google Analytics (GA4), Hotjar, Optimizely, VWO, or similar CRO and analytics platforms.Strong analytical and problem-solving skills with the ability to translate data into actionable insights.Solid understanding of customer behavior, user experience (UX), and conversion psychology.Experience collaborating with cross-functional teams, including Product, UX/UI, and Engineering.Preferred Qualifications:Bachelor’s degree in Business Administration, Supply Chain, E-Commerce, or a related field.Experience within Grocery E-Commerce or other high-growth consumer digital businesses such as Amazon, Noon, Talabat, Careem, Deliveroo, InstaShop, or elGrocer is highly preferred.Experience developing analytics data layers and validating event tracking across web and mobile applications.Knowledge of A/B testing methodologies, multivariate testing, and statistical analysis.