Customer Insights Analyst

Customer Insights Analyst12-Month ContractHybrid | 3 Days Onsite | DublinConnexus Recruit are partnering with a growing Irish consumer brand group to hire a Customer Insights Analyst for a newly created role focused on customer, market and commercial insight.This is a highly visible role sitting within the marketing function, helping shape business strategy through customer understanding, behavioral insight and market intelligence.The business operates across multiple well-known consumer brands and is investing heavily in customer experience, engagement and long-term growth. They are looking for someone who can turn complex data into clear commercial recommendations and influence decision-making across the organisation.The RoleThis role will focus on building a stronger understanding of customer behavior, market trends and commercial performance to support strategic growth initiatives.You will lead insight and research activity across customer, competitor and market data, helping the business make more informed decisions around customer engagement, retention, brand positioning and future opportunities.You will also play a key role in shaping a new end-to-end customer engagement programme, helping define how the business better understands, supports and retains its customer base over time.Key ResponsibilitiesLead customer, market and competitor insight initiativesAnalyse qualitative and quantitative data to uncover actionable business opportunitiesDevelop dashboards, KPI frameworks and insight reporting for senior stakeholdersTranslate complex datasets into clear commercial narratives and recommendationsTrack customer behaviour, retention, engagement and satisfaction metricsSupport customer segmentation and lifecycle engagement initiativesIdentify trends, risks and growth opportunities across the marketPartner cross-functionally with marketing, commercial and leadership teamsWhat They’re Looking For3+ years’ experience in insights, analytics, business intelligence or consumer researchStrong experience working with customer or commercial dataAbility to turn data into meaningful business recommendationsStrong stakeholder communication and presentation skillsExperience with tools such as Power BI, SQL, Excel or similar analytics platformsBackground in retail, ecommerce, FMCG or consumer-led environments is essentialExperience across customer insights, segmentation, retention or lifecycle analysis would be advantageousWhy This Role?Opportunity to shape a newly evolving insights functionHigh visibility role with influence across commercial and marketing strategyStrong mix of strategic thinking, customer insight and commercial impactCollaborative and forward-thinking environment