Customer Segmentation & Strategy Senior Lead - Financial Services - Contract

📌 Job Title: Customer Segmentation & Strategy Senior Lead - Financial Services - Contract📍 Location: Riyadh, KSA🕐 Employment type: Contract, 6 to 12 months🌍 Environment: Financial Services EnvironmentAbout the RoleWe are searching on behalf of our client for this role. This position is not with OVI.The Customer Segmentation & Strategy Senior Lead will be responsible for developing and implementing customer segmentation strategies, customer intelligence frameworks, and Customer Lifetime Value (CLV) approaches across priority customer segments. This role will translate customer data, behavioral insights, and market intelligence into actionable strategies and propositions, working closely with various business stakeholders.Key Responsibilities• Develop and evolve the overall customer segmentation strategy aligned with business objectives.• Maintain customer intelligence frameworks covering demographics, behaviors, and profitability.• Define and operationalize CLV frameworks, including segmentation based on customer value.• Translate segmentation outputs into actionable customer strategies.• Develop Customer Value Propositions (CVPs) for priority segments.• Provide insights and recommendations to support targeted interventions.• Lead the design and implementation of segment-specific programs and customer journeys.• Develop go-to-market strategies for new customer propositions.• Leverage analytics to identify growth opportunities and customer trends.• Establish performance measures and monitor segmentation effectiveness.• Partner with Data & Analytics teams to support segmentation models.• Present findings and recommendations to senior management.Your Profile• Bachelor's degree in Business Administration, Marketing, Finance, or related discipline.• 7–10 years of experience in customer segmentation, strategy, or analytics.• Proven experience in KSA banking or financial services.• Strong expertise in customer segmentation strategy and execution.• Experience with analytical tools such as Power BI, SQL, or Python.• Excellent communication and stakeholder management skills.• Fluency in English; Arabic skills are preferred.What's Offered• Opportunity to work with a leading client in the financial services sector.• Contract role with a duration of 6 to 12 months.• Collaborative work environment with cross-functional teams.• Chance to lead strategic initiatives and drive business outcomes.Ideal CandidateThe ideal candidate will have a strong background in customer segmentation and strategy within the KSA banking sector. They will possess excellent analytical skills and the ability to translate data insights into actionable business strategies. Strong communication and stakeholder management skills are essential, along with a proactive approach to driving customer value initiatives.When you apply to this role, AI may be used to help analyse and format your information so the hiring team can review it more easily.