CVM / Segmentation Head - Customer Value Management

About CodeNinjaCodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to build high-performing teams that drive digital transformation and commercial growth.About The RoleWe are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention, and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation across the entire base.Key ResponsibilitiesOwn end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-backDefine and track KPIs for customer value, engagement, and revenue performanceDesign and execute commercial levers (pricing, offers, incentives) to optimise customer valueLead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomesDrive customer segmentation strategy to enable targeted, personalised interventionsPartner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial prioritiesManage stakeholder relationships at senior/leadership level, presenting strategy and resultsLead and develop a team executing CVM initiatives (if applicable — confirm team size/structure)RequirementsMust-Haves8-10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle managementStrong track record in pricing and revenue optimisationProven experience owning commercial levers and campaign strategy end-to-endStrong stakeholder management skills, including senior leadership engagementLeadership/people management experienceExperience with segmentation frameworks and data-driven decision makingNice-to-HavesExperience in retail banking specifically (vs. general retail/telco CVM)Familiarity with experimentation platforms and uplift modelling toolsExposure to CVM in a regional (MENA/KSA) market contextWhy Join UsOpportunity to lead CVM strategy for a major regional clientHigh-impact, senior leadership role with direct influence on commercial outcomesWork with a forward-deployed team at the intersection of consulting and hands-on executionDisclaimerCodeNinja is an equal opportunity employer. All qualified applicants will be considered without regard to race, religion, gender, national origin, disability, or any other protected status.