CVM / Segmentation Specialist

About CodeNinjaCodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and analytics teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading banks, telcos, and enterprises to build data-driven, customer-centric capabilities.About The RoleWe are hiring 2 hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is a hands-on execution role — not a strategy-only or purely advisory position — focused on turning customer data into actionable commercial insights that drive campaign performance.Key ResponsibilitiesBuild and maintain customer segmentation models based on behavior, value, and lifecycle stageConduct customer profiling and behavioral analysis to identify targeting opportunitiesSupport campaign targeting by translating segmentation outputs into actionable audience listsAnalyze campaign performance and customer response, feeding insights back into segmentation logicDevelop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIsCollaborate with marketing, BI, and product teams to convert data into commercial actionsContinuously refine segmentation frameworks based on performance data and business feedbackRequirementsMust-HavesStrong background in Retail Banking / CVM analyticsHands-on experience building segmentation models (RFM, behavioral, value-based, etc.)Proven customer behavior analysis and profiling experienceStrong BI/reporting skills (Power BI, Tableau, SQL, or similar)Ability to translate data into actionable commercial/campaign recommendations[Assumption] 4-6 years of relevant experience — flag if you want a different rangeNice-to-HavesExperience with campaign management platforms (SAS CI, Adobe Campaign, etc.)Exposure to predictive/propensity modelingPrior experience in a banking or telco CVM function specificallyWhy Join UsWork on high-impact, data-driven initiatives with a leading Retail Banking clientCollaborative, hands-on environment with direct visibility into campaign outcomesOpportunity to shape segmentation strategy from the ground upDisclaimerCodeNinja is an equal opportunity employer. This role is contingent on client approval and may be subject to change based on project requirements.