Data & MarTech Analyst

We're hiring for one of our clients—a purpose-driven organization working at the intersection of well-being, education, and transformational learning.We are looking for a Data & MarTech Analyst who can turn data into insights, insights into action, and systems into smarter growth.If you enjoy working across marketing analytics, BI, data integration, CRM, and automation, this could be an exciting opportunity to make a real impact.What You'll DoAnalyse the lead-to-enrollment funnel across acquisition, GaCB, demos, CTWA, GSS and teacher conversionIdentify funnel drop-offs, lead quality issues, conversion gaps and opportunitiesAnalyse campaign, channel, geography, segment and cohort performanceBuild and maintain Power Bl dashboards for marketing, funnel, GaCB, demos, GSS, teachers and revenueDevelop reliable data models, measures and KPI definitions and automate recurring reportsBuild and maintain data connectors using APls, exports and other methodsIntegrate data from Slixta, Meta, Google, GA4, AlSensy, Zoom, call-centre systems and other platformsUse Python for data cleaning, transformation, analysis and automationSupport CRM configuration, lead routing, workflows, data structures and reportingImprove lead allocation, deduplication, tracking and data qualitySupport integrations between CRM, marketing platforms and other systemsSupport data and measurement needs for new initiatives including new funnels, Al-assisted lead engagement, lead scoring, new channels and marketing automationAnswer business questions using data and translate findings into actionable recommendations Must Have3-6 years of relevant experience in analytics, Bl, growth analytics, marketing analytics, revenue operations or a similar roleStrong Power BI skills, including data modelling and DAXGood working knowledge of Python, particularly pandas and data manipulationGood SQL skillsUnderstanding of APIs, JSON and data integrationStrong Excel / Google Sheets skillsUnderstanding of marketing funnels, conversion metrics and attributionFamiliarity with CRM and marketing automation conceptsGood to HaveExperience with Meta Ads, Google Ads and GA4Experience with CRM platforms such as Hubspot, Zoho or similarExperience with WhatsApp / AlSensy or similar platformsExperience with ETL / data pipelines or cloud databasesExperience with lead scoring, automation or Al-enabled marketing