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Data Analyst, Advertising Insights & Strategy

MediaRadar, Inc. · United States

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Location: Remote US, NYC preferred (Eastern or Central time zone)About MediaRadarMediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.Role OverviewThe Data Analyst, Advertising Insights & Strategy is an entry-level role built for someone early in their career who wants to grow into a client-facing analyst. You'll support our custom analytics engagements, including our work for major enterprise accounts, by pulling and organizing enriched competitive advertising data, surfacing creative assets, and building the first pass of analysis that our client-facing analysts use to shape their recommendations. This role is horizontal across the business, meaning you'll support multiple accounts and projects rather than a single client, and it's designed to build the skills needed to grow into a more senior, client-facing analyst role over time.RequirementsResponsibilitiesData Analysis & Reporting Support (≈60%)Data Retrieval: Pull enriched competitive advertising datasets (spend, placement, and creative data) from MediaRadar's internal tools for assigned accounts and projectsShare-of-Spend Analysis: Analyze share-of-spend activity across a brand and its competitors to identify which advertisers are gaining or losing groundCreative Surfacing: Run scripts and use internal tools to surface top-contributing creative assets tied to spend activity, rather than locating them manuallyEarly Hypothesis Development: Extract metadata and themes from creative and spend data to build an early, data-backed hypothesis (e.g., "advertisers are leaning into rewards messaging this quarter") that senior analysts can validate and build into a client-ready storyQuality Assurance: Check data for anomalies or inconsistencies before handing off analysis to the client-facing analyst teamCross-Account Support & Growth (≈40%)Multi-Account Support: Provide analytical support across several accounts and projects rather than a single dedicated client, gaining broad exposure to different verticals and use casesFrontline Analyst Team Support: Serve as the supporting analyst behind our client-facing team, handling the groundwork so senior analysts can focus on client strategy and deliveryAI-Forward Tooling: Use AI tools, including Claude, as part of your daily workflow to speed up data pulls, first-pass analysis, and reporting — while learning when to rely on it and when to apply your own judgmentSkill Building: Learn MediaRadar's data taxonomy, internal tools, and analytical methodology with the goal of progressing toward a client-facing analyst roleTeam Collaboration: Work closely with the analyst and project management team to understand project goals and deliver work on timeQualificationsEducation: Bachelor's degree in Business Analytics, Marketing, Communications, Media, Data Science, or a related field (recent graduates encouraged to apply)Experience: 0-1 years of professional experience; relevant internships, coursework, or project experience in analytics, marketing, or media are a plus. No prior advertising industry experience requiredTechnical Curiosity: Comfortable working with data and spreadsheets (Excel/Google Sheets); interest in or exposure to data visualization tools (e.g., Tableau) is a plusAI Fluency: Genuine interest in using AI tools like Claude to work more efficiently, paired with the judgment to know when to double-check its outputCommunication: Strong writing and organizational skills; able to summarize findings clearly for a technical, internal audienceAptitude: Detail-oriented, curious, and eager to learn; comfortable managing a few different assignments at once and asking questions when neededPreferred SkillsAnalytical Coursework or Projects: Prior exposure to market research, media, or advertising concepts through coursework, internships, or personal projectsGrowth Mindset: Interest in eventually moving into a client-facing analyst or strategy roleAdaptability: Comfortable jumping between different accounts and types of analysis rather than specializing in one vertical right awayBenefitsIn addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:Medical, Dental & Vision Insurance401k with Company MatchFlexible PTOCommuter BenefitsGym DiscountsSummer FridaysAt MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization.We are committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at careers@mediaradar.com .We're excited to meet people who share our values and want to build the future with us!