Data Lead

Data Lead - ProjectDubai, UAE | 4-Month Contract | Immediate startCREATE Group (https://creategroup.me/) connects brave and ambitious regional storytellers with their communities. Awarded Campaign Magazine's Digital Agency and Independent Creative Agency 2023, and one of Adweek's fastest growing creative agencies globally. Our work spans social, enterprise web platforms, and apps - always backed by data, culture, and content that moves people.We're looking for a Data Lead to own the measurement workstream on a major brand, identity, and go-to-market programme for a leading regional education group. This is a 4-month freelance contract starting as soon as possible, based in Dubai.This is a measurement and analytics role. Your job is to connect marketing activity to programme evidence and outcomes, so we can see what's working, what isn't, and where to focus our efforts next.What You'll Do

• Build the KPI framework across brand, adoption, engagement, authority, leads, pipeline, and conversion
• Write the measurement plan that links marketing activity to programme evidence and school outcomes
• Set the reporting cadence and recommend the dashboard setup, data sources, and tools (GA4, BigQuery, Looker Studio or equivalent)
• Design a test-and-learn approach across messaging, markets, content, and channels
• Check tracking and data quality (GTM, event tracking, UTMs, conversion tags) so the numbers can be trusted
• Present findings to the client and senior team, and work with strategy, creative, and account leads to turn data into decisionsWhat We're Looking For
• UAE-based, available in Dubai for workshops and client reviews
• Senior analytics, measurement, or data lead experience from an agency, consultancy, or in-house marketing team
• Has built KPI frameworks and measurement plans that tie marketing to business outcomes, beyond channel metrics alone
• Hands-on with GA4, GTM, and BigQuery, plus Looker Studio, Tableau, or Power BI
• Experience running structured testing and experimentation across messaging, audiences, or channels
• Can explain complex data simply to clients and non-specialist teams
• Experience in education, B2B, or long sales cycles is a plusWhat Success Looks Like
• A signed-off KPI framework and measurement plan, delivered on schedule
• The client can trace marketing activity through to leads, pipeline, and school outcomes
• A reporting cadence and dashboard plan that the client and internal team actually use
• A test-and-learn plan ready to run from launchWe think without borders, so that everyone can create.🚀 Apply now if you're ready to lead measurement on this programme.Please include your CV.