Demand Generation Manager, Enterprise

Position: Demand Generation Manager, Enterprise

Location: U.SEmployment Type: Full-Time | ExemptAbout the RoleZonar, a leading provider of fleet technology and smart mobility solutions, is seeking a results-driven Demand Generation Manager, Enterprise to accelerate pipeline growth and drive new customer acquisition across the U.S. market.This role is ideal for a strategic and hands-on B2B marketer with proven expertise in demand generation, Account-Based Marketing (ABM), paid media, and sales alignment.

You will lead integrated marketing programs that generate qualified pipeline, increase engagement with target accounts, and support revenue growth across priority industries.The ideal candidate combines strong analytical skills, campaign execution expertise, project management capabilities, and a deep understanding of enterprise buying journeys. You thrive in a fast-paced environment, collaborate effectively across teams, and use data to continuously optimize performance. Key ResponsibilitiesDrive Enterprise demand generation programs focused on new logo acquisition and pipeline growth.Develop and execute multi-channel campaigns across email, webinars, ABM, digital advertising, sponsored content, SEM, social media, referral programs, and events.Lead coordination and execution of Enterprise Account-Based Marketing (ABM) initiatives in partnership with Sales, Marketing Operations, Digital, Content, and Sales Enablement teams.Manage and optimize paid media partnerships with industry publications, associations, trade media, and third-party lead generation vendors.Partner closely with Sales leadership, Account Executives, SDRs, and BDRs to align campaign strategy, account targeting, messaging, and follow-up execution.Build and manage lead nurturing programs throughout the customer journey, including prospecting, pipeline acceleration, and expansion opportunities.Track, analyze, and report campaign performance using key metrics including MQLs, SQLs, CTR, CPC, conversion rates, engagement, pipeline contribution, and ROI.Develop forecasting models and pipeline projections to support marketing investment decisions.Establish scalable processes for lead routing, account engagement, campaign execution, and opportunity tracking.Manage marketing budgets and ensure accountability for performance and return on investment.Collaborate with internal stakeholders and external partners to ensure campaign effectiveness and brand consistency.QualificationsBachelor's degree in Marketing, Business, Communications, or a related field.5+ years of experience in B2B demand generation, growth marketing, campaign management, ABM, or performance marketing.Proven experience building and executing multi-channel lead generation programs.Experience partnering closely with Sales organizations, including Account Executives, SDRs, and BDRs.Demonstrated success driving pipeline growth, lead conversion, and measurable marketing ROI.Experience managing marketing budgets and performance reporting.Preferred ExperienceExperience within SaaS, technology, transportation technology, fleet management, or other complex B2B industries.Experience managing industry media partnerships, sponsored content programs, and third-party lead generation vendors.Knowledge of enterprise sales cycles and account-based marketing strategies.Compensation & BenefitsCompensation: Between $110.000,0 - $125.000,0 Compensation Type: Full time- Exempt

Benefits

View Zonar Careers & BenefitsWe are looking to hire creative people with the passion to build on our successes and take our company's performance to a new level.