Deputy Manager / Manager - Marketing

Job Purpose:The role holder is responsible for providing leadership to the Marketing function and supporting the Associate Director, Marketing in developing marketing strategies, policies and procedures globally.Roles & Responsibilities:Leads the marketing team in the geographyDevelop integrated marketing programs and campaigns to build the Group brands, drive consideration and generate leads across for the Group Schools.Collaborate with local & global teams of brand, digital marketing, events, content, communications, designers, product managers, sales, and external influencers and agencies to deliver the integrated marketing strategyLeads the development and implementation of Marketing policies and procedure in the GeoWork with the sales and sales support teams to ensure leads are followed up with in a timely mannerWork with the Social Media team to build monthly Content Calendar and have clear KPI to measure effectiveness of activityChampion the latest marketing trends, technologies and marketing platforms to support go-to-market effortsTrack and evaluate the impact of marketing programs in achieving their stated objectives, report on results and optimise future campaignsPartner with global teams to share knowledge, develop best practices and achieve efficiencies to contribute to a one-GSF presence worldwideManage partners and agencies to drive and deliver effective marketing programs mapped to business objectivesTrack, analyze and report the success of those campaigns and events with tools such as Google Analytics, Google Search Console, HubSpot and other social media tracking toolsEstablish best practices in digital marketing across functions like SEO, Performance Marketing, Social Media, Digital Content and UX/UIContinually drive for team development and learning opportunitiesSupports the design and delivery of Marketing priorities and organizational strategies in line with the organization’s business plansRequirementsPost Graduate in Business Management specialising in Marketing6+yrs of work exp (at least 2+yrs with an Educational Institution)Should have experience working in multi cultural environment with companies in different GeosShould have working knowledge of all latest trends in the fieldShould have managed medium to large diverse teamsExpertise in Digital MarketingExcellent Analytical skills