Digital Analytics Consultant

Job Title: Digital Analytics ConsultantLocation: BangaloreExperience: 5+ YearsEmployment Type: Contract / Full-TimeBudget: Up to ₹98,000/monthAbout The RoleWe are seeking an experienced Digital Analytics Consultant with expertise in Digital Analytics, UX Analytics, Funnel Optimization, A/B Testing, and Business Intelligence. The ideal candidate should have strong hands-on experience implementing analytics solutions, optimizing digital customer journeys, and generating actionable insights to improve business performance.Key ResponsibilitiesImplement and manage digital analytics solutions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).Develop and maintain tracking strategies across web and digital platforms.Analyze customer journeys and conversion funnels to identify optimization opportunities.Design, execute, and evaluate A/B tests and experimentation programs.Build interactive dashboards and reports using Tableau, Looker Studio, and Power BI.Perform data analysis using statistical techniques to generate actionable business insights.Ensure accurate implementation of tracking tags and conduct QA for analytics instrumentation.Monitor KPIs and provide recommendations to improve user engagement and conversion rates.Collaborate with Product, UX, Marketing, and Business teams to deliver data-driven solutions.Troubleshoot tracking, reporting, and data quality issues.Required Skills 5+ years of experience in Digital Analytics or Web Analytics.Strong experience in Digital Analytics, UX Analytics, Funnel Optimization, and A/B Testing.Hands-on expertise with:Google Analytics 4 (GA4)Google Tag Manager (GTM)Funnel AnalysisProficiency in BI and Data Visualization tools:TableauLooker StudioMicrosoft Power BIStrong data analysis and insight generation using statistical techniques.Experience with:Tracking StrategyTag ManagementAnalytics QAExperimentation FrameworksA/B Testing tools (Google Optimize, Optimizely, VWO, Adobe Target, or similar)Strong understanding of web analytics implementation, event tracking, and conversion measurement.Excellent analytical, troubleshooting, and problem-solving skills.Strong communication and stakeholder management abilities.Preferred SkillsSQL for data analysis and validation.Experience working with digital marketing analytics and campaign performance.Knowledge of customer journey analytics and behavioral analysis.Exposure to Agile/Scrum methodologies.EducationB.E./B.Tech in Computer Science, Information Technology, Engineering, Statistics, Mathematics, or a related discipline.Interview Focus AreasGoogle Analytics 4 (GA4) implementation and reporting.Google Tag Manager (GTM) setup and tag management.Funnel analysis and UX optimization.A/B testing methodologies and experimentation frameworks.Tableau, Looker Studio, and Power BI dashboard development.Tracking strategy, analytics QA, and data validation.Statistical analysis and insight generation.Real-time project experience, business impact, and problem-solving approach.Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.Responsibilities[Be specific when describing each of the responsibilities. Use gender-neutral, inclusive language.]Example: Determine and develop user requirements for systems in production, to ensure maximum usabilityQualifications[Some qualifications you may want to include are Skills, Education, Experience, or Certifications.]Example: Excellent verbal and written communication skillsSkills: a/b testing,digital,skills,optimization,data,customer,testing,ux,google,analytics