Digital and Offline Marketing Specialist

Job Description Social Media Management - ZeroCarbon (Main Focus) Manage ZeroCarbon's social media accounts (LinkedIn, Facebook, Instagram and other relevant platforms), maintaining a consistent and professional brand voice. Develop and execute monthly content calendars aligned with business priorities, projects and campaigns. Write, create and publish engaging content (posts, visuals, short videos, project updates, case studies), coordinating with designers and videographers when needed. Monitor and respond to comments and messages, and forward inquiries and leads to the relevant teams. Stay up-to-date on social media trends and platform updates, and propose new opportunities for engagement and growth. Media Buying and Paid Campaigns Social Media Management - ZeroCarbon (Main Focus) Manage ZeroCarbon's social media accounts (LinkedIn, Facebook, Instagram and other relevant platforms), maintaining a consistent and professional brand voice. Develop and execute monthly content calendars aligned with business priorities, projects and campaigns. Write, create and publish engaging content (posts, visuals, short videos, project updates, case studies), coordinating with designers and videographers when needed. Monitor and respond to comments and messages, and forward inquiries and leads to the relevant teams. Stay up-to-date on social media trends and platform updates, and propose new opportunities for engagement and growth. Media Buying and Paid Campaigns - ZeroCarbon, Neith and Biogrow Plan, set up and manage paid campaigns on Meta, LinkedIn, Google and TikTok, as relevant to each brand's audience. Define audiences, targeting, budgets and bidding strategies for each brand, and run A/B tests on creatives and copy. Monitor spend and pacing regularly, optimizing for cost per result while staying within approved budgets. Coordinate campaign creatives and landing pages with the Neith and Biogrow teams and any external agencies. Set up conversion and lead tracking (pixels, UTMs, lead forms) and hand over leads to the sales team. PR and Communication (Support) Support drafting press releases, announcements and corporate news. Help coordinate media coverage and interviews, and maintain relationships with journalists, influencers and partners when needed. Prepare communication materials such as company profile updates, newsletters, presentations and event content. Cover company events, site visits, conferences and partnership announcements across channels. Analytics and Reporting Track and report monthly KPIs per brand (reach, engagement, follower growth, leads, cost per lead, ROAS, spend vs. budget). Analyze results and recommend actions to improve content and campaign performance. Maintain a media spend tracker per brand, aligned with the approved marketing budget. Brand Consistency and Collaboration Apply ZeroCarbon, Neith and Biogrow brand guidelines consistently across all content and campaigns. Work with management and the sales and projects teams to align content and campaigns with business goals. Coordinate with external agencies, freelancers and vendors (design, production, printing) as needed. Follow the company's communication, social media and branding policies and approval workflows. Plan, set up and manage paid campaigns on Meta, LinkedIn, Google and TikTok, as relevant to each brand's audience. Define audiences, targeting, budgets and bidding strategies for each brand, and run A/B tests on creatives and copy. Monitor spend and pacing regularly, optimizing for cost per result while staying within approved budgets. Coordinate campaign creatives and landing pages with the teams and any external agencies. Set up conversion and lead tracking (pixels, UTMs, lead forms) and hand over leads to the sales team. PR and Communication (Support) Support drafting press releases, announcements and corporate news. Help coordinate media coverage and interviews, and maintain relationships with journalists, influencers and partners when needed. Prepare communication materials such as company profile updates, newsletters, presentations and event content. Cover company events, site visits, conferences and partnership announcements across channels. Analytics and Reporting Track and report monthly KPIs per brand (reach, engagement, follower growth, leads, cost per lead, ROAS, spend vs. budget). Analyze results and recommend actions to improve content and campaign performance. Maintain a media spend tracker per brand, aligned with the approved marketing budget. Brand Consistency and Collaboration Apply ZeroCarbon, Neith and Biogrow brand guidelines consistently across all content and campaigns. Work with management and the sales and projects teams to align content and campaigns with business goals. Coordinate with external agencies, freelancers and vendors (design, production, printing) as needed. Follow the company's communication, social media and branding policies and approval workflows. Job Requirements Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field Min. years of experience: 1-3 years of experience in social media management and digital marketing, including hands-on paid media buying; exposure to PR/communication is required, and experience in B2B, sustainability, or environmental sectors is a plus. Training / Certificate preferred: Google Ads, digital marketing or PR courses are a plus. Computer Skills (Excellent / Good / Fair / Other Knowledge): Hands-on experience with Meta Business Suite & Ads Manager, Google Ads, and TikTok Ads Manager. Working knowledge of audience targeting, conversion tracking, and lead-generation forms. Social media scheduling and monitoring tools (e.g., Meta Business Suite). Analytics and reporting tools (platform insights, Google Analytics, Google Sheets). Canva and basic photo/video editing tools (e.g., Adobe Photoshop, CapCut). Excellent understanding of the different social media platforms (LinkedIn, Instagram, Facebook, and TikTok). Strong understanding of SEO/SEM, keyword research, and web analytics. Proficiency in Offline and Online marketing tools (e.g., Google Analytics,Social Media Tools, Meta tool). Language Required Fluent Soft Skills : Excellent copywriting skills in Arabic and English, with the ability to adapt tone across brands and audiences (B2B, government, investors and consumers). Analytical, data-driven mindset with attention to budgets, spend and ROI. Creative, with a keen eye for visuals, aesthetics and details. Excellent writing, editing, and storytelling skills. Excellent verbal and written communication skills. Creative thinker with strong problem-solving abilities. Detail-oriented with strong organizational and project management skills. Strong organizational skills; able to manage multiple brands, content calendars and deadlines at once. Proactive and able to work independently, while collaborating with internal teams and external agencies. Sound judgement and discretion in public and media-facing communication. Interest in sustainability, waste management and climate topics, and in keeping up with marketing trends.