Digital Growth Manager

What is the role?Tapping, delivering and growing serviceable demand every month & quarter to all business linesTeam: Growth Marketing | myHQLocation: BangaloreAbout myHQmyHQ is India’s largest flexible workspace solutions platform. We empower today’s workforce with the freedom to work from anywhere via our tech-driven workspace products – day passes, meeting rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+ cities, we’ve served over 100,000 professionals and businesses.Backed by ANAROCK, one of India’s largest real estate consultancies, we’re now scaling across the country with a strong focus on enterprise growth and product-led acquisition.Why this role existsDigital already drives a large part of our pipeline.But scale brings a new problem: quality > quantity.We’re looking for someone to own digital acquisition as a business function, not a collection of channels.This role exists to:Build predictable inbound demandScale enterprise-quality leadsMake smart bets across paid, organic and platform-led acquisitionEnsure every rupee spent or page published ties back to revenueKey ResponsibilitiesEnd-to-End Digital DemandOwn all digital lead-generation channels, organic and inorganic:SEOPaid Search (Google)Paid Social (Meta, LinkedIn, etc.)Organic content & distributionLead efficiency: Driving projects around ABM/outreach, cross sell / upsell, journeys & comms on existing databaseDefine channel-wise roles across funnel stages (discovery → intent → conversion).Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution. Performance Marketing (Paid Channels)Own and scale paid acquisition across:Google SearchMeta (Facebook & Instagram)LinkedIn and other relevant B2B platformsDecide where paid makes sense and where it doesn’t.Drive:Audience & intent segmentationLanding page & funnel optimisationReduce dependence on low-quality or brand-only traffic. Organic Growth & Compounding ChannelsOwn SEO as a long-term growth moat (tech, content, authority).Build organic demand via:Search-led contentProgrammatic pages (cities, categories, use cases)Local SEO and platform presenceEnsure organic efforts compound and lower blended CAC over time. Platform-Led & Experimentation ChannelsIdentify and test new lead-gen surfaces:AggregatorsListing platformsPartnerships with demand marketplacesRun rapid experiments to validate:Channel viabilityLead qualityScalabilityKill what doesn’t work - quickly.Who you are5+ years of experience owning digital growth in high-growth companies.Hands-on across multiple acquisition channels, not just one.Comfortable switching between:Strategy and executionExperimentation and optimisationStrong understanding of:Performance marketing fundamentalsSEO and organic growth leversFunnels, attribution and CAC