Digital Growth Manager

Digital Growth Manager — TomohiTomohi is a digital learning platform offering personalized, one-on-one sessions with expert mentors through its app and website.We are looking for a Digital Growth Manager to drive profitable growth by connecting marketing, sales, CRM, and product development. This role requires strong digital knowledge, commercial judgment, and a hands-on approach to turning customer insights into revenue and a better user experience.Key Responsibilities* Lead Tomohi’s marketing strategy and content direction, ensuring campaigns reach the right audiences and support business objectives.* Oversee sales team performance, including targets, lead follow-up, conversion, and consistent execution.* Build and optimize the customer journey across the app and website, from discovery and registration to purchase and repeat bookings.* Ensure strict CRM usage, accurate data capture, clear processes, and reliable reporting across the sales team.* Use customer behavior and digital data to improve targeting, segmentation, retargeting, offers, and sales performance.* Develop effective acquisition and selling channels, with relevant offers and discounts that support growth while protecting profitability.* Drive the transition toward automated sales and self-service purchasing through CRM workflows, lifecycle communication, and effective digital funnels.* Understand client needs, monitor satisfaction, and identify opportunities to improve the app and website experience.* Work with the development team to prioritize features and improvements that increase engagement, simplify purchasing, and support customer retention.* Track revenue, profitability, customer acquisition cost, conversion rates, and repeat purchases, using results to guide decisions.Requirements* Proven experience in digital growth, marketing, or a similar commercially focused role.* Experience working with digital products, ideally across both mobile apps and websites.* Strong understanding of CRM systems, marketing automation, digital funnels, and customer retention.* Experience overseeing sales performance and coordinating teams toward measurable business goals.* Ability to interpret digital and customer data and translate insights into practical actions.* Strong commercial judgment, with a clear focus on revenue, profitability, and sustainable growth.* Ability to translate customer needs into clear product requirements and work effectively with technical teams.* Strong leadership, communication, and execution skills.The Ideal CandidateYou understand how marketing, sales, technology, and customer experience work together. You can develop a strategy, ensure its execution, and measure its impact. You are comfortable managing people and processes while identifying practical ways to help Tomohi grow.