Digital Insights Associate

Systems Limited is looking for a Digital Insights Associate – CRM Analytics will support the Canada market's Digital Insights and CRM Analytics function by delivering data-driven insights that enhance customer engagement, optimize marketing performance, and support strategic business decisions.Key ResponsibilitiesAnalyze customer behavior, engagement patterns, and audience segments to uncover actionable insights and business opportunities.Design, develop, and maintain dashboards, reports, and performance trackers to monitor key digital and CRM metrics.Support CRM campaign planning, audience targeting, A/B testing, optimization, and post-campaign performance analysis.Partner with cross-functional stakeholders to translate complex data into clear recommendations that improve customer experience and campaign effectiveness.Identify trends, opportunities, and areas for optimization across digital channels and CRM initiatives.Ensure data accuracy, consistency, and timely reporting to support informed decision-making.Preferred Skills & Qualifications Experience1 to 4+ years of experience in Analytics, CRM Analytics, Marketing Analytics, Digital Analytics, or a related field.Strong proficiency in SQL for data extraction, transformation, and analysis.Hands-on experience with data visualization tools such as Power BI or Tableau.Familiarity with digital analytics platforms, including one or more of the following:Adobe AnalyticsGoogle Analytics 4 (GA4)Content squareHotjarMicrosoft ClarityExperience with CRM and marketing automation platforms such as:SalesforceHubSpotMicrosoft DynamicsStrong analytical and problem-solving capabilities with attention to detail.Excellent communication and stakeholder management skills.Ability to present insights and recommendations effectively to both technical and non-technical audiences.Collaborative mindset with the ability to work in a fast-paced, cross-functional environment.