Digital Manager (Digital Commerce)

Brancher.X Vietnam (former Havas Vietnam) – one of the fastest-growing Media Agencies – is looking for a Digital Manager with strong expertise in E-commerce, Social Commerce, and Performance Marketing to drive digital growth, develop integrated digital solutions, and deliver measurable business results across key accounts.Working location: 369B-C Le Quang Dinh Street, Networld Asia Building, Ward 05, Binh Thanh District, Ho Chi Minh CityWorking time: Monday to Friday, 8:30 AM – 6:00 PM (including 1.5 hours lunch break)JOB DESCRIPTIONKey Responsibilities1. Digital Strategy & Commerce DevelopmentDevelop digital strategies and integrated solutions aligned with clients' business objectives and marketing goals.Lead digital growth initiatives with a strong focus on E-commerce, Social Commerce, and Performance Marketing.Develop full-funnel strategies, defining channel roles, campaign approaches, KPIs, and budget allocation to maximize business impact.Identify market trends, consumer insights, and new opportunities to enhance digital effectiveness and drive business growth.2. E-commerce, Social Commerce & Performance ManagementLead E-commerce and Social Commerce strategies across relevant platforms, including TikTok Shop, Shopee, Lazada, and other digital commerce channels.Drive commerce initiatives such as livestream, affiliate marketing, KOL/KOC collaborations, and content-driven commerce to generate traffic, conversion, and sales.Oversee performance marketing across Meta, Google, TikTok, and other relevant platforms, ensuring effective media investment and campaign optimization.Monitor and analyze key performance indicators, including ROAS, GMV, CPA, conversion rate, and revenue, providing actionable recommendations to improve results.Ensure effective campaign measurement, tracking, and reporting to evaluate performance against business objectives.3. Client Management & Campaign DeliveryAct as a strategic digital partner to clients, providing recommendations and solutions to address their business and marketing challenges.Lead digital proposals, campaign presentations, performance reviews, and strategic discussions with clients.Oversee end-to-end digital campaign delivery, ensuring strategic alignment, execution quality, timelines, budgets, and KPI achievement.Work closely with other internal teams to ensure effective campaign integration and delivery.Identify opportunities to expand digital services and contribute to account growth.4. Team Leadership & DevelopmentLead and develop the Digital team, providing direction and guidance across strategy, planning, execution, and optimization.Coach team members to strengthen their expertise in E-commerce, Social Commerce, Performance Marketing, and digital solutions.Foster a collaborative, data-driven, and performance-oriented working environment.REQUIREMENTS5-8+ years of experience in Digital Marketing, preferably within a media agency, digital agency, or E-commerce business.Strong expertise in E-commerce and Social Commerce, with proven experience in developing and managing commerce-driven campaigns.Good understanding of commerce platforms and ecosystems, including TikTok Shop, Shopee, Lazada.Experience in Programmatic/DV360 or integrated media planning (TV, OOH, etc.) is an advantage.Strong experience in Performance, particularly Meta Ads, Google Ads, TikTok Ads, media buying, and campaign optimization.Solid understanding of digital media strategy, full-funnel marketing, audience targeting, conversion optimization, and performance measurement.Proven ability to manage multiple campaigns, budgets, and cross-functional teams.Strong analytical thinking, problem-solving, and data-driven decision-making skills.Good client management, communication, and presentation skills.Experience in team leadership and people development.Good command of English (both written and spoken).